A not-so-intimate bedroom scene from Cinerama Holiday (1955).
Many of our blog entries are written in response to current events–a new movie, a film festival in progress, a development in film culture. Later we sometimes add a postscript (as here) bringing an entry up to date. Today, though, enough has happened in a lot of areas to push me to post the updates in a single stretch. It’s a sort of aggregate of chatty tailpieces to certain entries over the last year or so. Should the impulse seize you, you can return to an original entry, and there are other peekaboo links to keep you busy.
Out and about
Kristin wrote in praise of Neighbouring Sounds when she saw it at the Vancouver International Film Festival in 2012. Roger Ebert gave it a five-star rating, and A. O. Scott placed it on his annual Ten Best list. This network narrative is Brazil’s official entry for the Academy Awards. Sample Neighbouring Sounds here; the DVD is coming in May.
The annual Golden Horse Awards at Taipei have finished, and the Best Picture winner was the Singaporean Ilo Ilo, which neither Kristin nor I have seen. It would have to be exceptionally good to match the other films nominated, all of which we’ve discussed: Tsai Ming-liang’s Stray Dogs, Wong Kar-wai’s The Grandmaster, Jia Zhang-ke’s A Touch of Sin, and (probably my favorite film of the year so far) Drug War, by Johnnie To Kei-fung. Stray Dogs did bring Tsai the Best Director award and his actor Lee Kang-sheng a trophy for best lead. Wong’s Grandmaster picked up six trophies, including top female lead and Best Cinematography. Jackie Chan won an award for Best Action Choreography. Although his CZ12 struck me as pretty dismal as a whole, its closing montage of Jackie stunts from across his career was more enjoyable than most feature-length films. In all, this has been a splendid year for Chinese-language cinema.
Back in the fall of 2012, I celebrated Flicker Alley‘s admirable release of This Is Cinerama, a very important film for those of us studying the history of film technology. Now Jeff Masino and his colleagues have taken the next step by releasing combo DVD-Blu-ray sets of two more big pictures, Cinerama Holiday (1955), the sequel to the first release, and South Seas Adventure (1958), the fifth and last of the cycle. Both are in the Smilebox format, which compensates for the distortions that appear when the curved Cinerama image is projected as a rectangle. Fortunately, Smilebox retains the outlandish optics to a great extent. The image surmounting today’s entry would give Expressionist set designers a run for their money, and it recalls the Ames Room Experiments. Cinerama wrinkles the world in fabulous ways.
Filled out with facsimiles of the original souvenir books and supplemented with a host of extras putting the films in historical context, these discs are fine contributions to our understanding of widescreen cinema. Because film archives don’t have the facilities to screen Cinerama titles (if they even hold copies), we have never been able to study, or even see, films that now look gloriously peculiar. Dare we hope that, from The Alley or others, we’ll get The Wonderful World of the Brothers Grimm (1962), a strange, clunky, likeable movie?
Spyros Skouras and Henri Chrétien.
2013 saw the first of our online video lectures, one on early film history and the other on CinemaScope. The response to them has been encouraging, but as usual nothing stands still. If I were preparing the ‘Scope one now, I would draw from the newly published CinemaScope: Selected Documents from the Spyros P. Skouras Archive. Skouras was President of 20th Century-Fox, and he kept close tabs on the hardware he acquired from Chrétien in 1953. This collection of documents, edited by Ilias Chrissochoidis, shows that Skouras saw ‘Scope as a way to follow Cinerama’s path and boost the studio’s profits. “I would hate to think what would have happened to us if we had not created CINEMASCOPE. . . . Certainly we could not have continued much longer with the terrific losses we have taken on so many of our pictures.” ‘
Scope didn’t rescue the industry, or even Fox, from the postwar doldrums, but some of the behind-the-scenes tactics of the format’s first years are revealed here. For example, Skouras hoped that filmmakers would put important information on the surround channels deployed by the format, in the hope that theatre owners would make more use of them. “Such scenes would have to be unusual ones, but even with my limited imagination I can visualize many scenes in which dialogue would be heard from only the rear or the sides of the theatre.” This seems fairly extreme even today.
Jeff Smith is a swell colleague here at UW–Madison. (He and I are teaching a seminar that’s just winding down. More about that, I hope, in a later entry.) In his May guest entry for us, Jeff wrote about the new immersive sound system Atmos. But he’s been busy filling hard covers too. Research articles by him have appeared in three new books on film sound.
To Arved Ashby’s Popular Music and the New Auteur: Visionary Filmmakers after MTV Jeff contributed “O Brother, Where Chart Thou?: Pop Music and the Coen Brothers”–surely required reading in the light of Inside Llewyn Davis. He’s also a contributor to two monumental volumes that will set the course of future sound research. David Neumeyer has in The Oxford Handbook of Film Music Studies gathered a remarkable group of foundational chapters reviewing the state of the art. Jeff’s piece charts the changing relations between the film industry and the music industry, from The Jazz Singer to Napster and file-sharing. For another doorstop volume, The Oxford Handbook of New Audiovisual Aesthetics, edited by John Richardson, Claudia Gorbman, and Carol Vernallis (three more top experts), includes a powerful essay in which Jeff shows how techniques of intensified continuity editing have their counterparts in scoring, recording, and sound mixing. Not to mention his forthcoming book on an altogether different subject, Film Criticism, the Cold War, and the Blacklist: Reading the Hollywood Reds. All in all, a busy man–the kind we like.
My March essay, “Murder Culture,” devoted some time to the women writers of the 1930s and 1940s who created the domestic suspense thriller–a genre I believe has been slighted in orthodox histories of crime and mystery fiction. The piece brought friendly correspondence from Sarah Weinman, editor of a new anthology from Penguin: Troubled Daughters, Twisted Wives. She has assembled a fine collection, boasting pieces by Vera Caspary, Dorothy B. Hughes, Charlotte Armstrong, Dorothy Salisbury Davis, Margaret Millar, Patricia Highsmith, and Elisabeth Sanxay Holding (whom Raymond Chandler considered the best suspense writer in the business). These stories will whet your appetite for the excellent novels written by these still under-appreciated authors. Sarah’s wide-ranging introduction to the volume and her headnotes for each story will guide you all the way.
Finally, not quite a book but worth one: “The Watergate Theory of Screenwriting” by Larry Gross has been published in Filmmaker for Fall 2013. (It’s available online here to subscribers.) The essay is based on the keynote talk that Larry gave at the Screenwriting Research Network conference here in Madison.
Digital is so pushy
Back in May, I provided an update on the progress of the digital conversion of motion-picture exhibition. Today, 90% of US and Canadian screens are digital, and over 80% worldwide are. (Thanks to David Hancock of IHS for these data.) I wish I could say the Great Big Digital Conversion was at last over and done with, but we know that we live in an age of ephemera, in which every technology is transitional. As I was finishing Pandora’s Digital Box in 2012, the chatter hovered around two costly tweaks.
The first involved higher frame rates. One rationale for going beyond the standard 24 fps was the prospect of greater brightness to compensate for the dimming resulting from 3D. Peter Jackson presented the first installment of his Hobbit film in 48 fps in some venues, and James Cameron claimed that Avatar 2 and its successor would utilize either 48 fps or 60 fps. And in January of this year some studio executives predicted that 48 fps would become standard.
Not soon, though. The Hobbit: The Desolation of Smaug will play in 48 fps on fewer than a thousand screens. Bryan Singer, who praised the process, has pulled back from handling the next X-Men movie at that frame rate. The problem is partly cost, with 48fps demanding more rendering and vast amounts of data storage. As far as I can tell, no one but Jackson and Cameron are planning big releases in the format.
The other innovation I mentioned in Pandora was laser projection. It too will brighten the screen, and according to its proponents it will also lower costs. Manufacturers are racing to build the machines. Christie has presented GI Joe: Retaliation in laser projection at AMC Theatres’ Burbank complex, and the firm expects to start installing the machines in early 2014. Seattle’s Cinerama Theatre is scheduled to be the first. NEC, the Japanese company, premiered its laser system at CineEurope in May. A basic NEC model designed for small screens (right) will cost about $38,000—an attractive price compared to the Xenon-lamp-driven digital projectors currently available. But the high-end NEC runs $170,000!
How to justify the costs? One Christie exec suggests branding: “Laser is a cool term that audiences immediately identify with.”
Perhaps the most important innovation since last spring’s entry involves an electronic delivery system. In October, the Digital Cinema Distribution Coalition, a consortium of the top three theatre chains along with Warners and Universal, launched a satellite and terrestrial network for delivering movie files to theatres. Theatres are equipped with satellite dishes, fiberoptic cable, and other hardware. The new practice will render the current system of shipping out hard drives obsolete, although the drives will probably continue for a time as backups. The DCDC has scheduled over thirty films to be sent out this way by the end of the year, and 17,000 screens in the Big Three’s chains are said to be hooked up. For more information, see David Hancock‘s IHS Analyst Commentary.
In the 1990s, satellite transmission was touted as the best way to send out digital films, and it was tried with Star Wars Episode II: Attack of the Clones in 2001. Sometimes things move in spirals, not straight lines.
Speaking of the Conversion, an earlier entry pointed out the creative strategy used by the Lyric Theatre in Faulkton, South Dakota to finance its digital changeover. A gun raffle was announced on the Lyric’s Facebook page. Top prize was planned to be a set of three weapons: an AR-15 rifle, a shotgun, and a 1911 pistol.
The theatre’s screening season concluded, but the raffle is going forward, on New Year’s Eve, no less.
Television in public, movies in private
Dr. Who: Day of the Doctor (2013).
I can’t stand all this digital stuff. This is not what I signed up for. Even the fact that digital presentation is the way it is right now–I mean, it’s television in public, it’s just television in public. That’s how I feel about it. I came into this for film. —Quentin Tarantino
Spirals again. When attendance began to slump after 1947, Hollywood tried a lot of strategies–color, widescreen processes like Cinerama and ‘Scope, stereo sound, and not least “theatre television.” Prizefights, wrestling matches, and even operas were transmitted closed-circuit. Now theatre television is back, made possible by The Great Big Digital Convergence.
Godfrey Cheshire predicted some fourteen years ago that as theatres became “TV outside the home,” what we now call “alternative content” would become more common.
Pondering digital’s effects, most people base their expectations on the outgoing technology. They have a hard time grasping that, after film, the “moviegoing” experience will be completely reshaped by–and in the image of–television. To illustrate why, ponder this: if you were the executive in charge of exploiting Seinfeld’s last episode and you had the chance to beam it into thousands of theaters and charge, say, 25 dollars a seat, why in the hell would you not do that? Prior to digital theaters, you wouldn’t do it because the technology wouldn’t permit it. After digital, such transpositions will be inevitable because they’ll be enormously lucrative.
Godfrey’s prophecy has been fulfilled by all the plays, operas, and other attractions that run in multiplexes during the midweek or Sunday afternoon doldrums. His Seinfeld analogy was reactivated by last month’s screenings of Dr. Who: The Day of the Doctor in 3D. It was shown on 800 screens in seventy-five countries, from Angola to Zimbabwe, while also being broadcast on BBC TV (both flat and stereoscopic). The Beeb boasted that the per-screen average for the 23 November show beat that of The Hunger Games: Catching Fire. Globally, it took in $10 million, despite being available for free on TV and the Net. In the US, the event was coordinated by Fathom, a branch of National Cinemedia, a joint venture of the Big Three chains.
While some complained about dodgy 3D in the show, a surprisingly fannish piece in The Economist declared that “this landmark episode was buoyed up with fun, silliness, and hope.” The larger prospect is that other TV shows will take the hint and host season premieres or end-of-season cliffhangers in theatres. Many art house programmers would kill to show episodes of Game of Thrones or Mad Men, or even marathon runs of House of Cards. If it happens at all, I’d bet on Fathom getting there first.
I’ve had little to say, in this arena or in Pandora, about streaming and VOD, but these are becoming important corollaries of the Great Big Digital Convergence. Netflix in particular is expanding its reach, growing its subscriber base, creating original series, and enhancing its stock value, despite some ups and downs. At the same time, it’s pressing studios and exhibitors for the reduction in “windows,” the periods in which films are available on different platforms.
The theatrical window was traditionally the first, followed by second-run theatrical, airline and hotel viewings, pay cable, and so on down the line. Now that households have fast web connections, streaming disrupts that tidy business model. In October Ted Sarandos, Chief Content Officer for Netflix (right, with Ricky Gervais), suggested that even big pictures should go day-and-date on Netflix.
“Why not follow with the consumer’s desire to watch things when they want, instead of spending tens of millions of dollars to advertise to people who may not live near a theater, and then make them wait for four or five months before they can even see it?” he added. “They’re probably going to forget.”
Some observers speculated that his October remarks were staking out an extreme position he intended to moderate in negotiations down the line–possibly to suggest that mid-budgeted pictures would be good ones to experiment with on day-and-date. Perhaps too Netflix was emboldened by the much-publicized remarks of Spielberg and Lucas in a panel last June, when they indicated that the future for most movies was VOD, with multiplexes furnishing more costly entertainments for the few. (In the same session, Lucas predicted that brain implants would allow people to enjoy private movies, like dreams.)
In any event, windows are already shrinking. In 2000, the average theatrical run was 170 days; now it’s about 120 days. With about 40,000 screens in the US, films play off faster than ever before. Video piracy, which makes new pictures available well before legal DVD and VOD release, puts pressure on studios to shorten windows. It seems likely that the windows and the intervals between them will shrink, perhaps allowing films to go to all video formats as quickly as 30-45 days after the theatrical release ends.
Studios have incentives to shorten the windows, if only because a single promotional campaign can be kept going long enough for both theatrical and home release. In addition, buying or renting a movie with a couple of clicks encourages impulse purchasing, and the cost feels invisible until the credit-card bill comes. Nonetheless, commitment to day-and-date home delivery would be risky for the studios.
Hollywood is more than ever before playing to the global audience. Even with the VOD boom, digital purchase and rental constitute a small portion of the world’s movie transactions. According to IHS Media and Technology Digest, theatrical ticket sales, purchase and rental of physical media (DVD, Blu-ray) add up to nearly 12 billion transactions, while Pay Per View, streaming, and downloads come to only about a billion or so. (These categories omit subscription services like cable television and basic VOD on Netflix, Hulu, Amazon, and the like.) Moreover, customers in 2012 spent about 61 billion dollars buying tickets to movies, buying DVDs, and renting DVDs. Tania Loeffler of the IHS Digest writes of North America, the most developed market for digital sales and rental:
Movie purchases made online in North America increased year-on-year by 36.6 per cent to reach 29.2m transactions. The rental of movies online also increased, to 112m transactions, an increase of 57.3 per cent over 2011. Despite this strong growth, movies purchased or rented via over-the-top (OTT) online movie services still only accounted for a combined $836m, or 3.3 per cent of total consumer spending on movies in North America.
By contrast, worldwide consumer spending on theatrical movies actually grew in 2012, to a whopping $33.4 billion–over 50 % of all movie transactions. (Thank you, Russia and China.) And despite the decline of disc purchases and rentals, Loeffler estimates that physical media will still comprise about thirty per cent of worldwide movie transactions through to 2016.
Theatrical releases continue to offer studios the best deal. Because the prices of streaming and downloaded films are low, there is less to be gained from them. True, if windows shrink, the studios will demand that Netflix and its confrères price VOD at high levels, say $25-50 for an opening-weekend rental. But consumers used to cheap movies on demand could balk at premium pricing.
At present, digital delivery of movies to the home provides solid ancillary income to the distributors, even if it doesn’t yet offset the decline in physical media. Add in Imax and 3D upcharges, and things are proceeding well for the moment. Like the rest of us, moguls pay their mortgages in dollars, not percentages or transactions. As long as some hits keep coming, we should expect that studios will maintain an exclusive multiplex run for major releases, as the most currently reliable return on investment.
The New Orpheum Theatre, 216 State Street, 1927.
Another note on exhibition relates to the last commercial picture palace in downtown Madison, Wisconsin. My July 2012 entry related the conspiratorial tale of how the grand old Orpheum Theatre on State Street fell on hard times. In fall of 2012 the building seemed slated for foreclosure, but then maybe not. Last month Gus Paras, a hero of my initial post, stepped forward and bought the old place. According to Joe Tarr in our politics and culture weekly Isthmus, there’s a lot of work to do.
Plaster is crumbling off sections of the ceiling, the result of years of water damage from a leaky roof. The walls are littered with scratches and marks, in bad need of a paint job. A plastic garbage can sits in the theater, collecting water leaking from an upstairs urinal. Paras even found dried-up vomit in two spots on the carpet.
Making matters worse, Monona State Bank, which controlled the property while it was in foreclosure, filled in the “vaults” behind the theater, which means replacing the building’s frail boilers and air conditioning will be much more complicated and expensive.
“I don’t have any idea how I’ll get the boiler in and out,” Paras says. “The stairs are not strong enough.”
Have any of you worked on a film, say, 10 years ago, and it comes out on Blu-ray and you look at it and think, “This isn’t the film I’ve shot”?
Bruno Delbonnel (DP, Inside Llewyn Davis): Always. Always.
Barry Ackroyd (DP, Captain Phillips): I’ll be watching and it’s in the wrong format.
So what is it like to devote your lives and careers to creating images that you know exist only momentarily in their absolute best state, that may never be seen by most people the way you would like them to be seen?
Sean Bobbitt (DP, Twelve Years a Slave): At least you get a chance to see it once. All you can do is hope that people will see an approximation of that. I’ve been to screenings where I’ve had to get up and walk out because I just couldn’t bear to watch the film in the state it was in. But at the end of the screening, people say, “That was fantastic. That was beautiful. Well done!” and you’re thinking, “If only they had seen the real thing.” We would drive ourselves mad if we worried too much about it.
On shrinking windows, see Andrew Wallenstein and Ramin Setoodeh, “Exhibitors Explode over Netflix Bomb,” Variety (5 November 2013), 16. The chart on this page doesn’t appear in Variety‘s online edition of the story. Tania Loeffer’s report, “Transactional Movies: The Big Picture,” appeared in IHS Screen Digest (now IHS Media and Technology Digest) for April 2013, 123-126. Douglas Gomery discusses the theatre television plans of the 1940s-early 1950s in his Shared Pleasures: A History of Movie Presentation in the United States, pp. 231-234. My envoi comes from a revealing conversation among cinematographers at The Hollywood Reporter.
A 2012 catchup blog chronicling earlier phases of these developments is here.
P.S. 23 December 2013: David Strohmaier, the creative force behind the Cinerama restorations, has put online the stirring original trailers for Search for Paradise (low resolution and high-definition) . David attended the U of Iowa when Kristin and I did, though alas we didn’t meet him. He deserves a big thank-you for all his work in making these extraordinary films available to us.