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Fantasy franchises or franchise fantasies?

Kristin here–
While David is watching films in Brussels, I’m back in Madison, overseeing some house renovations, moving into the publicity phase of The Frodo Franchise in anticipation of its release, and generally enjoying a chance to catch up on my reading.
I’ve also finally tackled one of those “someday we really must …” projects. Not surprisingly, a considerable portion of our home is given over to storing books, journals, file folders, DVDs, videotapes, laserdiscs, negatives, and slides. For all too long a heap of old magazines has been sitting on the floor in the aisle between two of our bookshelves, on the assumption that someday we really must triage these and file the clippings in subject folders where we might actually have a chance of finding them.
Most of these magazines are old issues of Premiere, mainly from the 1990s. Premiere ceased publication as of April, and I can’t say that I miss it greatly. It had slid distinctly by then, but back in the nineties it was actually pretty good. (J. Hoberman was writing regularly for it!) Every issue I’ve examined so far has at least one item worth saving, and sometimes two or three.
These issues aren’t in chronological order, so the first stack I scooped up to look through was a random batch, with the October 1994 issue on top. It featured a
big close-up of Brad Pitt on its cover. He was just on the brink of becoming a star, being best known to that point for his supporting roles in Thelma and Louise and A River Runs Through It. He had just finished Interview with the Vampire.
What interested me more was an ad that greeted me as I flipped the first few pages: the famous fake-worn-dust-jacket ad for Pulp Fiction. Odd that I had happened to begin with an issue from the season when one of the most influential films of the past two decades was being touted in preparation for its October release.
Indeed, the April issue happened to contain Premiere’s “Ultimate Fall Preview.” Naturally I got sucked into checking out what other films had been released that season. Given all the complaints these days about franchise films dominating Hollywood and pushing out the worthwhile films, I wondered just how good the good old days were.
To get a sense of what was going on in 1994, let’s start with the 10 top-grossing films of the year. Based on Box Office Mojo’s list of domestic grosses (in unadjusted dollars), they are: Forrest Gump, The Lion King, True Lies, The Santa Clause, The Flintstones, Dumb and Dumber, Clear and Present Danger, Speed, The Mask, and Pulp Fiction.
From our current perspective, the lack of franchise films on this list is striking. Only Clear and Present Danger, the second film starring Harrison Ford as Jack Ryan, belongs to part of an exiting series. The only film in a long-established franchise that came near the top was Star Trek: Generations at #15. Other sequels appear further down the top 50: The Naked Gun 33 1/3: The Final Insult (#23), City Slickers II: The Legend of Curly’s Gold (#32), Beverly Hills Cop III (#34), and Major League II (#45). No wonder sequels got a bad reputation!
On the other hand, several films in the top 10 spawned sequels: The Santa Clause, Dumb and Dumber, Speed, and The Mask. (Dumb and Dumber and The Mask both had their sequels considerably delayed by New Line Cinema’s inability to meet Jim Carrey’s skyrocketing salary demands and his resultant departure from the studio.)
In 1994, Hollywood was still in the early days of the franchise trend. After Batman in 1989, its sequel, Batman Returns, had come out in 1992, but that wasn’t enough to establish a pattern. Jurassic Park had appeared the year before but hadn’t yet seen a sequel. Aliens (1986) and Terminator 2: Judgment Day (1991) had both appeared seven years after the first films, suggesting that there was not exactly an automatic impulse to generate franchises. In fact, in 1994 we might expect to find Hollywood relatively untainted by franchise fever. Hence it should also very different from Hollywood today—if it’s true that franchises drive out other films. If all the anti-franchise critics are right, 1994 should also be a distinctly better year for auteurist fare, art-house movies, and stand-alone popular films.
What do we find in Premiere’s fall preview? In some ways it looks like a strong season. Apart from Pulp Fiction and Interview with the Vampire, there are Tim Burton’s Ed Wood, Robert Altman’s Prêt-à-Porter, Woody Allen’s Bullets over Broadway, Luc Besson’s Léon (aka The Professional), Frank Darabont’s The Shawshank Redemption, and Alan Rudolph’s Mrs. Parker and the Vicious Circle. Notable as well are Quiz Show and Nell. Buried in the “Also in Season” box at the end are Frederick Marx’s documentary Hoop Dreams, Clerks (with Kevin Smith not even mentioned), and Krysztof Kieslowski’s Red.
Alongside these films, though, there are the usual forgettable items: Junior (the Arnold Schwarzenegger-gets-pregnant comedy), Little Women, Disclosure, The Pagemaster, Radioland Murders and a bunch of other films that don’t get watched much anymore.
Putting aside the huge blockbusters of 2007, the fall season of 1994 doesn’t look all that different from the kind of fare Hollywood puts out now. Many of the same auteurs are with us. Burton is making Sweeney Todd (again with Johnny Depp). Allen continues to direct at his usual fast clip, albeit now in Europe. Besson promises more “Arthur” animated features. Darabont’s Stephen King adaptation, The Mist, is due out in November. Jordon’s thriller, The Brave One, starring Jodie Foster, is announced for September. Smith’s Clerks II came out last year. Tarantino tried to find inspiration by moving from dime novels to grindhouse movies, this time without success. The influence of his 1994 classic, however, is still very much with us. Even the unexpected success of Hoop Dreams is echoed by the recent vogue for documentaries. We have lost some of our major directors since 1994, of course, including Altman and Kieslowski, and Rudolph seems finally to have ceased being able to fund his eccentric independent films.
Is the fall season of 1994 typical? Premiere also used to run a chart of the year’s major releases called “Critics Choice,” which used a one-to-four-stars system to show how favorably each film was received by fifteen popular reviewers. Looking at the rest of 1994’s more memorable films, we find more familiar current directors , including Spike Lee (Crooklyn), the Coen Brothers (The Hudsucker Proxy), Ron Howard (The Paper), Oliver Stone (Natural Born Killers), John Waters (Serial Mom), Ben Stiller (Reality Bites), Zhang Yimou (To Live), Bille August (The House of the Spirits), Ang Lee (Eat Drink Man Woman), Kenneth Branagh (Mary Shelley’s Frankenstein), Ken Loach (Ladybird Ladybird), James Cameron (True Lies), Robert Zemekis (Forrest Gump), Peter Jackson (Heavenly Creatures) and on, and on. Steven Spielberg would be there, too, if Schindler’s List and Jurassic Park hadn’t both come out in 1993. There is also the smattering of adorably eccentric (Four Weddings and a Funeral, The Adventures of Priscilla, Queen of the Desert) or beautifully acted (The Madness of King George) English-language imports of the sort that find an audience each year—not to mention the unclassifiable Thirty-Two Short Films About Glenn Gould. And 1994 was no richer in subtitled fare than recent years have been: apart from Red and To Live, the only other notable foreign-language import is Queen Margot.
I don’t want to push the similarities between this randomly chosen season and the current Hollywood situation too much. There certainly are some differences. The rise of blockbuster franchises has changed the pattern of releases, with the big series films occupying the summer and Christmas seasons. It’s interesting, for example, to note that the year’s top grosser, Forrest Gump, was released in July (a week before True Lies), while today it would probably be given a fall slot. That’s just a matter of timing, though. Even there we have distributors using counter-programming for smaller films, some of which inevitably become surprise successes, like The 40 Year Old Virgin.
So just what is it that got pushed out by franchises?
(For more on sequels and franchises, see the May discussion by the Badger squad and Henry Jenkins on the third Pirates of the Caribbean film. A lot of comments have been added to the latter since I first linked it. I see that Henry’s post was also cited by Lee Marshall in an article in the June 22, 2007 issue of Screen International, “The People’s Choice.” Marshall makes the point that reviewers who lambaste big franchise films often do so in a condescending way that implicitly criticizes the public for liking them.)
Live with it! There’ll always be movie sequels. Good thing, too.

DB:
You’ve heard it before. Facing a summer packed with sequels, a journalist gets fed up. This time it’s Patrick Goldstein in the Los Angeles Times, and his lament strikes familiar chords. Sequels prove that Hollywood lacks imagination and is interested only in profits. Sequel films are boring and repetitious. They rarely match the original in quality. And when good directors sign on to do sequels, they get a big payday but they also compromise their talents.
Me, I want more original and plausible ideas. So, I expect, do you. Time to call in the Badger squad, the ensemble of email pals drawn from various generations of UW-Madison grad students and faculty. I asked them if we can’t understand sequels in a more thoughtful and sophisticated way—historically, artistically, in relation to other media. The result is another virtual roundtable, like the one on B-films held here a few months ago.
There were enough ideas for several blogs, and I’ve regretfully had to drop a whole thread devoted to comics and videogames. Maybe I’ll compile those remarks into a sequel. For now, the participants are: Stew Fyfe; Doug Gomery; Jason Mittell (of JustTV); Michael Newman (of Zigzigger and Fraktastic); Paul Ramaeker; and Jim Udden. I throw in some ideas as well.

Are all sequels in the arts automatically second-rate?
DB: The Odyssey is a sequel to the Iliad, and the second, better part of Don Quixote is a sequel to the first. Tolkien’s Lord of the Rings trilogy is explicitly a followup to The Hobbit. After killing off Sherlock Holmes in “The Adventure of the Final Problem,” Conan Doyle resurrected him for more exploits. The Merry Wives of Windsor brings back Sir John Falstaff after his death in Henry IV Part II, because, supposedly, Queen Elizabeth wanted to see him again, this time in a romance plot.
Michael Newman: Sequels exist in all narrative forms–novels, plays, movies, television, videogames, comics, operas. What is the Bible but a series of sequels? Didn’t Shakespeare follow up Henry IV with a part II? What of Wagner’s Ring Cycle and Updike’s Rabbit novels? Many novelists of high reputation have written sequels, including Thackeray, Trollope, Faulkner, and Roth. There is nothing intrinsically unimaginative about continuing a story from one text to another. Because narratives draw their basic materials from life, they can always go on, just as the world goes on. Endings are always, to an extent, arbitrary. Sequels exploit the affordance of narrative to continue.
What about film sequels? What’s their track record?
DB: Goldstein grants the excellence of Godfather II, but what about Aliens, The Empire Strikes Back, Toy Story 2, and Indiana Jones and the Last Crusade (arguably the best entry in the franchise)? We have arthouse examples too, provided by Satyajit Ray (Aparajito and The World of Apu), Bergman (Saraband as a sequel to Scenes from a Marriage), and Truffaut (the Antoine Doinel films). If we allow avant-garde sequels, we have James Benning‘s One-Way Boogie Woogie/ 27 Years Later. As for documentaries, what about Michael Moore’s Pets or Meat?, the pendant to Roger and Me?
The world of film would be a poorer place if critics had by fiat banned all the fine Hong Kong sequels, notably those spawned by Police Story, A Better Tomorrow, Drunken Master, Once Upon a Time in China, Swordsman, and so on up to Johnnie To’s Election 2 and Andrew Lau’s Infernal Affairs 2. And arthouse fave Wong Kar-wai hasn’t been shy about making sequels.
Stew Fyfe: Other sequels of quality: The Bride of Frankenstein, Mad Max II (The Road Warrior), Spider-Man 2, X-Men 2, Dawn of the Dead, Sanjuro, Quatermass and the Pit. Personally, I’d also add Blade 2, Babe 2 and The Devil’s Rejects, but I’m sure those are arguable. Would The Limey be a sequel to Poor Cow? Del Toro speaks of Pan’s Labyrinth as a companion piece or “sister-film” to The Devil’s Backbone. If you want to include docs, there’s always the Up series.

Why are there film sequels in the first place?
DB: Most film industries need to both standardize and differentiate their products. Audiences expect a new take on some familiar forms and materials. Sequels offer the possibility of recognizable repetition with controlled, sometimes intriguing, variation. This logic can be found in sequels in other media, which often respond to popular demand for the same again, but different. Remember Conan Doyle reluctantly bringing back Holmes, and Queen Elizabeth asking to see Sir John in love.
Doug Gomery: Sequels happen because the studio owners have never figured out any business model to predict success. If #1 is popular, perhaps #2 will be almost as popular. Until recently, producers seldom expected the followup’s revenues to equal the first. The basics were keep costs low, keep risks low, and make a profit. Maybe not a large as the breakthrough initial film—but at least a profit.
But they’re not a contemporary development. As part of the Hollywood studio system, they have existed in all eras—the Coming of Sound, the Classical Era, and the Lew Wasserman era. They surely seem to be surviving Wasserman as well. Indeed, as much as I admire Wasserman, who can defend Jaws 2 and its successors?
In the classic era, it may seem that there were fewer sequels as such, but there was a variant called rewrites in another genre. Years ago as I did my first book, a study of High Sierra, I watched Colorado Territory with something close to awe. It’s a gangster film turned western almost line by line. After all, Warners owned the literary rights: why not recycle it?
Given the mercenary impulse behind sequels, does a director’s willingness to make one mean that he or she has sold out?
Goldstein: “Look at the great talent who’s on the sequel beat: Steven Soderbergh has done two Ocean’s sequels. Bryan Singer, the wunderkind behind The Usual Suspects, has done X-Men 2 and is at work on a sequel to Superman Returns. Christopher Nolan has left behind the raw originality of Memento to do Batman movies. Robert Rodriguez, who burst on the scene with El Mariachi, has done two sequels for Spy Kids, with a Sin City sequel on its way. After making Darkman and A Simple Plan, Sam Raimi seemed poised to be our generation’s dark prince of meaty thrillers but has turned himself into an impersonal Spider-Man ringmaster instead.”
Paul Ramaeker: To assume that the Spider-Man films must necessarily be less personal than Darkman or A Simple Plan (both of which are heavily indebted to the strictures of their genres) is to perpetuate a culturally snobbish perspective on comic books. I’ve not seen S-M3, but Raimi is a genuine fan of the character, a character with a long and complex narrative history, and given the way S-M2 continues and develops threads from the first film, I see no reason to assume he didn’t have some artistic investment in presenting his interpretation of the character over 3 films (or however many) to present a larger “story” about the character. Why should this not be seen as “personal” filmmaking to the same extent as any other kind of adaptation?
Moreover, speaking as a Soderbergh fan: I may not like Ocean’s 12 as much as Ocean’s 11, but it seems like an experiment made in good faith to me. It is a stranger movie than you would think from the way it gets picked up in articles like Goldstein’s. In fact, the way it plays with audience expectations is both dependent upon familiarity with the first film, and radically divergent from it- in many ways, it does the exact opposite of what sequels are supposed to do, which is to provide a “cozy” (Goldstein’s word) repetition of familiar pleasures. Perhaps it failed (again, I remain sort of fond of the film, which I think was best described as being like an issue of Us Weekly as put together by the editors of Cahiers du cinéma), but even so I think you’d have to call it a failed experiment rather than a rehashing.
Stew Fyfe: At a guess, I’d say that audiences or critics might evaluate the worthiness/mercenary nature of sequels by asking three questions:
(1) Has the sequel been made because there’s more story to tell?
(2) Has the sequel been made because the characters are great and people want to see them again?
(3) Has the sequel been made because there’s more money to be made?
Obviously, any combination of all three can be answered in the affirmative for any sequel and presumably the sequel wouldn’t get made if the answer to (3) was No. But with something like The Two Towers, (1) gets priority, while with Pirates 2 + 3, (3) nudges out (2). Even with (3), money, as the primary motivation, one could still make a good film. The suspicion of milking the franchise just makes the movie an easier target for critics.

Do sequels automatically equal predictability?
Jason Mittell: The line that most interests me in Goldstein’s piece is the last: “When it comes to entertainment, I’ll take excitement and unpredictability over familiarity every time.” This sets up a false dichotomy between the known and the unknown. As David and I both blogged about a few months ago, knowing a story doesn’t preclude suspense and excitement (and for some viewers, it might actually enhance it). And arguably knowing a storyworld actually allows for greater opportunities for excitement and unpredictability – a film/episode/entry in any series that doesn’t need to spend much time introducing already-established settings, characters, conflicts, etc. can literally cut to the chase. Think of the second Bourne film as a good example, or Spider-man 2 as a chance to deepen character once basic exposition is accounted for.
Paul Ramaeker: I have a theory. In the contemporary comic-book blockbuster, the sequels will always be better than the first entries. Spider-Man 2 is better than Spider-Man, X-Men 2 is better than X-Men, and I will bet that The Dark Knight will be better than Batman Begins, just as Batman Returns was better than Batman. The pattern seems to me to be that the first film in the series is relatively impersonal—the franchise must be established as a franchise, meaning that few boats will be rocked, and the director must prove that they can handle both a film on that scale, and can be trusted with the property with all the investment it represents.
But once they’ve done so, in the above cases where the first films enjoyed significant economic (and critical) success, the directors are given a bit more leeway, are allowed to drive the family car a little further and a little faster. In each case, the second film in the series by the same director has been significantly more idiosyncratic. Batman Returns has much more of Burton‘s sense of humor and interest in the grotesque; X-Men 2 is a much more serious and ambitious film narratively and thematically, more obviously the product of a prestige filmmaker (Singer’s never been an auteur by any stretch, so that will have to do). Spider-Man seemed sort of anonymous in terms of style, but Spider-Man 2 had a much more extensive and playful use of classic Raimi techniques: short, fast zooms; canted angles; rapid camera movements; whimsical motivations for techniques, like the mechanical-tentacle POV shot (virtually a repeat of his flying-eyeball POV from Evil Dead 2).
Who knows what The Dark Knight will be like, but I’m prepared to put money on the claim that it will have something to do with how people construct elaborate narratives around themselves to explain, justify, or obscure their actions and motives.

Are sequels part of a larger trend toward serial narrative?
DB: We can continue a story in another text within the same medium, but we can also spread the storyline across many platforms—novels, films, comic books, videogames. Henry Jenkins has called this process transmedia storytelling.
Michael Newman: Compared with literary fiction, there seems to be a strong propensity toward the never-ending story in genre storytelling like sci-fi and fantasy and superhero comics and spy novels and soap operas. Much of the cinematic sequel storytelling today might be considered as this kind of serialized genre storytelling. Such serials tend to have a low aesthetic reputation in comparison to more respectable genres. (The cinematic comparison would be summer blockbusters vs. fall Oscar bait.) Serial forms have historically been associated with children (e.g., comic books) and women (e.g., soaps). In other words, there is cultural distinction, a system of social hierarchy, at play.
Stew Fyfe: Yes, the longer-standing comics universes have made regular use of serial continuity to forge after-the-fact connections. It’s a form of what fans call retcon or “retroactive continuity.”
Sci-fi writer Phillip Jose Farmer used a similar concept, the “Wold Newton family” to link various mystery, pulp, crime, sci fi, adventure and spy fiction characters (so that Sherlock Holmes, Doc Savage, Sam Spade, The Shadow, Captain Blood and James Bond, among others, all become linked). Alan Moore did something similar with The League of Extraordinary Gentlemen, and Warren Ellis in Planetary. More limited filmic examples of this might be Zatoichi vs. Yojimbo, or Enemy of the State (which more or less sticks The Conversation‘s Harry Caul into a Bruckheimer film). There’s Freddy vs. Jason, which very adroitly observes and incorporates the continuities of two long-standing, mostly dormant franchises. In television, there’s that whole, rather insane St. Elsewhere continuity thing.
In the current crop of movie sequels featuring superheroes, one thing that has been noticeable is the casting of minor characters who might serve as springboards for later storylines. We’ve seen Dylan Baker play Dr. Connors in two Spidey films, for example, so if they decide to go with The Lizard as a villain in one of the later films, they’ve already set him within the film series’ continuity. Aaron Eckhart’s casting as Harvey Dent in The Dark Knight could similarly be used to set up Two Face as a villain for film 3.
This is similar to the idea of leaving a film “open for a sequel,” but it seems more closely integrated into the planning and execution of the film. It also points to a middle ground between the “We’re going into this making three unified films” model (Lord of the Rings) and the “We can make more money, so let’s see what plot elements we can build off of” (Pirates of the Caribbean). This is more of a “We’re probably going to make more films, let’s give ourselves something to work with” model.
It also raises the question, I guess, if you want to start speaking of dangling causes extending past the end of a film, or in the case of Pirates, the conversion of plot elements into something like dangling causes. In Pirates 1, we hear of Bootstrap Bill Turner getting chained to a cannonball and shot out into the ocean, but wasn’t it after he was made immortal by the curse of the Aztec gold? I guess you could call this a retroactive cause. Or, noting the similarity to “retcon,” a “retcause.” Never mind, that sounds lame.
Michael Newman: In the contemporary era of media convergence, serialized storytelling is becoming a mainstay across media and genres. Serial narratives supposedly facilitate spreading franchises out across multiple platforms. The media franchise demands long-format storytelling that can be spun off in multiple iterations. The rise of sequels is a much larger issue than a bunch of directors trying to make lots of money or audiences having unadventurous tastes–sequel/serial franchises are a central business model in the media industry today, supported and encouraged by the structure of conglomeration and horizontal integration.
The real point of the LAT article is that Hollywood is all commerce and no art, and sequels are a symptom. But this is such old news. And to connect it to a Squeeze summer tour is really stretching.
Jason Mittell: I think Michael’s cross-media point is crucial – continuity of a narrative world is a core part of nearly every storytelling form, but the language of “sequel” is applied predominantly to film. “Series” seems a more respectable term, as it suggests an organic continuity rather than a reactive stance of “Hey, let’s do that again!”
Are some serial/ sequel forms better suited to different media?
Jason Mittell: I think the LAT article is ultimately trying to valorize cinema’s potential to introduce something new, in reaction to the presumed rise of legitimate and praised series narratives on television (The Sopranos, Six Feet Under, Lost, etc.). And perhaps he has a point. Maybe film should stick to presenting compelling stand-alone short stories, since television has emerged as the leader in narrating persistent worlds? Or maybe I’m just saying that to pick a fight…
Jim Udden: I disagree that films should stick with one-off feature-length productions and leave ongoing series work to TV. Television has long had its Made for TV Movies, so why shouldn’t cinema think more in terms of series than it does? After all, if these are truly hard times for the film industry, as we’re always told, doesn’t it make more economic sense to adapt, just as TV has done in the last couple of decades?
True, there are things that cannot be matched on either side. I cannot imagine any film ever matching the daunting complexity of Deadwood or The Wire. Then again, some things work best as a stand-alone concern. Try to imagine a sequel to Pan’s Labyrinth or Children of Men, or try to imagine either film being made only for TV, for that matter. Moreover, some sequels should never be made. (Remember 2010?) On the other hand, some films would have been better off had they been pitched as an HBO series. (Syriana comes to mind.)
Yet film has proven its ability to take on a series format even when it is not called that. In a sense the oeuvres of most of the great art cinema auteurs are series of sorts. Aren’t Tati’s films a series with the ongoing presence of Hulot (or Hulots, if we include the false ones in Play Time)? And does anybody castigate Wong Kar-wai for following up Chungking Express with Fallen Angels, or In the Mood for Love with 2046, which are not series, but mere (gasp!) sequels? Clearly these examples were based not just on aesthetic visions, but on banking on previous success. Why do we give them a pass, but not more mainstream fare?
I think the more closely we look, the more we might find there are series and sequels even if they are not tagged by those names. It does happen in documentary, and not just in the 7 Up series. For example, American Dream does seem to me to a continuation of Harlan County USA, if not an outright sequel. Bowling for Columbine and Fahrenheit 9/11 combined make for a more complex argument about the relation of the defense industry to class issues than each one does on its own.
In other words, none of these formats has any value on its own. Everything depends on the type of stories to be told and the talent and economic wherewithal to find the best format for that story (or argument). The most appropriate format could be just a two-hour film, or it could be a television series going on for years. Or it could be something in between, such as the first two Infernal Affairs films, which got clumsily condensed into one film in The Departed. Both television and film can equally participate in such in-between formats.
DB: I don’t agree with all of these arguments and opinions, and I don’t expect you to either. The point is that compared to journalists’ rote dismissal of sequels, these writers offer more stimulating and more probing arguments. These guys are researchers and teachers, and they offer detailed evidence for their claim. They also write clearly, a point to remember when people say that film academics always talk in jargon and pontificate about gaseous theories.
To end on an upbeat note, I note that some journalists avoid the conventional wisdom. Consider Manohla Dargis’ recent and welcome defense of the blockbuster. Her case doesn’t seem to me spanking new: the artistic possibilities of the format have been defended for several years by film historians, as well in Tom Shone’s lively 2004 book Blockbuster. (1) Still, in the pages of the good, gray Times, Dargis’s piece remains something of a breakthrough. Maybe some day the paper will host a defense of sequels as well. If so, consider this communal blog a prequel.
(1) A sample, with Shone responding to the charge that the ’70s blockbuster drove out ambitious American filmmaking: “Any revolution that left it difficult for Robert Redford to make a movie as self-importantly glum as Ordinary People can be no bad thing” (Blockbuster, 312).
PS 30 June: Jason Mittell continues the conversation by contesting another journo’s claim that the public is tiring of sequels this summer.

New media and old storytelling

DB asks: To what extent has the DVD changed viewing habits and movie storytelling?
As everybody knows, a DVD offers more interactivity than a movie you watch in a multiplex. In a theatre, the movie rolls on, unaffected by anything you may do. But with a DVD you can pause the film, run fast forward, skip to a particular second, shuffle chapters, even play the thing in reverse.
Most minimally, the DVD offers greater convenience. You can halt the film so you can answer a phone call or zip back to replay a bit you might have missed. But some of us wonder if this new interactivity harbors more radical implications. Does the new flexibility of use allow us to experience the film in new ways?
In a mystery film, say there’s a clue at the half-hour mark. In a theatrical screening, we’re pressed forward with no time to ponder it. Watching the film on DVD lets us halt the film, ponder the clue as long as we like, and maybe track patiently back to earlier scenes to test our suspicions about what that clue means. Or suppose you decide to sample the film, browsing through the opening bits of several chapters? More radically, suppose we decide to watch the DVD in reverse? Nothing stops us, and we’d have an experience of the story very different from that of someone who watched the film in the normal order. Doesn’t this all suggest that it’s hard to generalize about what the “ordinary” viewer’s experience of a movie might be nowadays?
Now consider the craft of fictional filmmaking. The movie’s creators make choices about what story information to impart, when to impart it, and how to impart it. They assume that the viewer follows the story in the order mandated by theatrical projection, scene 1, then 2, 3 and onward. Likewise, the pace of uptake is set by the film—no slowing down or speeding up at the viewer’s will. But given the new conditions of digital consumption, these assumptions may be wrong. So shouldn’t the filmmakers take those conditions into account? And more specifically, haven’t some filmmakers already taken them into account? In other words, hasn’t the DVD transformed cinematic storytelling?
This question is important to me. I’ve long argued, along with Kristin, that mainstream US filmmaking, dubbed long ago “classical Hollywood cinema,” has cultivated a sturdy and pervasive tradition of storytelling. (1) That tradition depends on clearly defined characters pursuing well-defined goals. This commitment in turn creates a plot that displays linear cause and effect: In pursuing goals, the protagonist makes one thing happen, and that makes something else happen, which in turn triggers something else. Moreover, the mainstream tradition lays these actions and reactions along a fairly rigid structural layout. And this tradition depends on a system of narration that constantly reiterates the characters’ traits, their goals, important motifs, and the overall circumstances of the action. This is a fairly abstract description, I know; go to my analysis of Mission: Impossible III for a specific example of how the system can work.
But now home video allows our consumption to be highly nonlinear. By skipping or skimming DVD chapters, we may not register the plot or narration as the makers intended. Doesn’t this make hash of goal-directed action, character arcs, and all the other features of classical storytelling? Might we not be moving toward a “post-classical” cinema?
Movie as book

Let’s tackle the question first from the standpoint of the viewer. I think we can get help by recognizing this basic point: The DVD made a movie more like a book.
This sounds odd, because we think of digital media as replacing print. Yet consider the similarities. You can read a book any way you please, skimming or skipping, forward or backward. You can read the chapters, or even the sentences, in any order you choose. You can dwell on a particular page, paragraph, or phrase for as long as you like. You can go back and reread passages you’ve read before, and you can jump ahead to the ending. You can put the book down at a particular point and return to it an hour or a year later; the bookmark is the ultimate pause command.
We tacitly acknowledge the resemblance between the DVD and the book when we call the segments on a DVD its chapters, the list of chapters an index, and the process of composing the DVD its authoring.
With these similarities in mind, we can ask: How many people, on first contact, would sit down to watch a film in a nonlinear way?
My hunch: Just about as many who would buy or borrow a book and then proceed to read it in a nonlinear way. Now we can grant that if you have a nonfiction book in hand, you might pick out certain chapters as more interesting than others and move straight to those. Similarly, with a DVD documentary on penguins, some viewers might want to move straight to the chapter labeled Mating Habits.
With a fictional film, though, we’re much less inclined to graze and browse, just as with a novel. True, we might sample the novel before buying or borrowing it, but I’d bet the portion we’re most likely to sample is the opening chapter. With a fiction film on DVD, some viewers might skip to a chapter opening or two, but I expect that soon they’d settle down to watching the show at the order and pace of a theatrical screening. This is more or less what happens with literary fiction. The person who starts a novel will proceed in linear order in order to follow the story. It’s a revealing phrase: we’re following a path laid down for us, not racing ahead or falling back.
This isn’t to say that all consumers of fiction move at the same pace or read the same way. I’m just indicating that following the mandated order, page by page or shot by shot, is the default that people adhere to in the overwhelming majority of cases.
This suggests that pausing is the most common way we play an interactive role. When reading a book you might call out to your friend and reread a particularly striking description or funny dialogue exchange. When watching a film, you might stop and replay some images to enjoy them again. Another common act is probably quickly “paging back”—rereading or re-viewing a bit that just preceded the pause to remind ourselves of what’s going on at the moment.
Our purpose in starting a book or film at the beginning is to get into the story world and start to think and feel in relation to the information we get about it. But we don’t have to take that as our primary purpose. More extreme acts of “creative” spectatorship are tied to different purposes than learning about the story world. I suppose that teenage boys might well rent 300 when it comes out on DVD and fast-forward looking only for the scenes showing carnage or naked ladies….the same way that my high-school contemporaries rummaged through Terry Southern’s Candy digging out the good parts. (2) But this doesn’t seem to be a radically new way of using any medium, because the purpose—scanning a text for immediate gratification rather than narrative involvement—was common well before DVD.
Of course we students of cinema use the DVD commands in order to study a film, spooling back and forth to analyze it. But that usage isn’t a radical reworking of consumption either. Typically before we start to analyze a movie, we’ve already experienced it in the ordinary beginning-to-end way. Students of literature execute the same sort of back-and-forth moves studying a text that they’ve read before.
Finally, I’d suggest that a highly unorthodox mode of consumption, like setting out to watch a film in reverse at 8x speed, would become quite boring fast. As with so many things in life, just because you can do something doesn’t mean you’d enjoy it.
Speculation 1: The actual uses that people make of DVD interactivity are limited; traditional beginning-to-end consumption is the default.
Speculation 2: Pausing, paging back, and scanning for the good bits suggest that the most frequent DVD interactivity is familiar from other media, particularly books.
Guided interactivity

Let’s now consider things from the side of the creators. Knowing that films are seen on DVD, don’t filmmakers adjust their art and craft to this new medium? Of course they can provide revised versions, or directors’ cuts, along with alternative endings, deleted scenes, and other material that shed light on the film and the production process. But does the DVD format change the very act of conceiving and executing the story presented by the film?
Yes, in certain respects. In The Way Hollywood Tells It, I argue that the possibility of rewatching a film with little fuss encourages ambitious filmmakers to “load every rift with ore,” to pack in details that might not be noticed on a single viewing. One of my examples is the 8/2 motif in Magnolia. Likewise, the looping plotlines of Donnie Darko and the reverse-order one of Memento are amenable to being picked apart after several viewings. But before home video, you as a viewer could scrutinize such movies by just going back to the theatre and watching the film over and over, very attentively.
Clumsy as it seems, film nerds of my generation did this. I remember my thrill as a junior in college when I discovered, after rerunning a 16mm print of Citizen Kane on my apartment wall, the snowstorm paperweight that Kane clutches on his deathbed sitting on Susan’s vanity table the night he first meets her. Welles had, as it were, planted this clue for attentive viewers to spot. When we were lucky, we might get a film on a flatbed viewer and go through it reel by reel. Granted, the random-access aspect of DVD allows this sort of micro-analysis to be done much more easily, but it’s not different in kind from rolling up your sleeves and threading up a Films Incorporated print one more time.
I’d add that this sort of scrutiny enriches the film in a very traditional way. Films that sustain this sort of attention, from Buster Keaton silent movies to Hiroshima mon amour and The Silence of the Lambs, long predate the arrival of DVD. Throughout Play Time Tati sprinkled details and gags that reward many viewings. When Paul Thomas Anderson and Christopher Nolan bury details in their films, or when The Simpsons flashes a jokey sign past us, they’re practicing a time-honored strategy of teasing the viewer to return to the work to get something more out of it. Having the DVD at your disposal makes it easier to find half-hidden motifs, jokes, ironies, and the like, but all of these are traditional elements of films both classical and non-classical.
There are, though, more radical cases. The experimental novelist Michel Butor pointed out that the fact that the book is an object to be manipulated at will harbored the possibilities of innovative storytelling. He pursued those in works like La Modification (1957) and Degrés (1960) and theorized about them in an essay, “The Book as Object.” (3) Along the same lines, once a film becomes a booklike object, it can be composed to encourage multiple replays not merely to appreciate little touches but just to make bare sense of what’s going on in it.
Memento and Primer would seem to be instances. Their makers seem to have designed the films to encourage admirers’ extensive, not to say obsessive, re-viewings. (For analyses of Primer, go here and here.) Again, however, the DVD serves not as a unique format for the film but as a tool that makes analyzing the plots a lot easier than would several visits to the theatre. (4)
There are other possibilities tied to the format itself. The DVD of Max Allan Collins’ Real Time: Siege at Lucas Street Market was designed to permit the viewer some choice of camera angle in certain scenes. At a few points we’re permitted to enlarge the monitors of different surveillance cameras in order to follow one or another strand of action. (Actually, I couldn’t get this feature to work on my players.) Still, in Real Time, the plot action is clear and redundant in the classical manner, so even if you don’t enlarge the screens, maybe you won’t miss much.
Butor suggested that since a book is an object, all in hand at once, a plot could be composed to permit many, equally valid points of entry and exit. Such seems to have been achieved by the DVD version of Greg Marcks’ 11:14. The film is a network narrative, following five characters in a small town as their lives intertwine. The plot is broken into five segments, each one following a character up to the critical moment given in the title. It’s a clever and enjoyable piece of work. In carrying it to DVD, Marcks chaptered it so that you could skip among storylines at will. He explains in an email to me:
It’s a feature on the DVD that I called “character jump,” which allows you to jump to what another character is doing at that same moment in time. Theoretically you could watch the film in an endless circuitous loop because the end is simultaneous with the beginning.
During some scenes of 11:14, a JUMP icon appears and if you press Enter, the scene switches to another character’s storyline—either earlier or later in the theatrical version’s running time. Once in that story, the icon stays on for a bit so that you can return to your point of departure if you want. (4) Presumably for reasons of engineering and disc space, the number of JUMP options remains fairly limited. Still, it’s a fascinating prospect, and it does seem to offer the possibility of your restructuring the plot in fresh ways.
Even in 11:14, however, the story possibilities are closed. As in a Choose Your Own Adventure book, you’re hopping among trajectories that are already designed. The opening remains the opening for every option; no Butor-style starting in the middle. Furthermore, the trajectories themselves are linear, running along a cause-effect pattern very familiar to us from classically constructed stories. (5) We find this often in branching or multiple-draft narratives. I argue in The Way that even the reverse-order disjunctions of Memento sort out along lines to be found in film noir.
Let’s also recall a simple point. Even though the book format offers the sort of mind-bending manipulations Butor celebrates, most literary fiction remains traditionally plotted and narrated. Likewise, we should expect that the arrival of the DVD permits filmmakers who want to tell orthodox stories in orthodox ways keep on doing so. The line of least resistance is straightforward linear presentation.
Speculation 3: The ease of DVD replay can encourage filmmakers to pack their films with more details that repay rewatching. The result might be films that are more “hyperclassical,” to use a term I suggest in The Way Hollywood Tells It –films that are even more tightly woven than we tend to find in the studio years.
Speculation 4: Some filmmakers have made their storylines harder to follow on a single viewing, encouraging DVD replays so we can figure out what’s going on. This strategy makes the films less classical in construction, to a greater or lesser extent.
Speculation 5: A few filmmakers have utilized DVD features to allow greater interactivity than a theatrical screening would grant. In most cases, however, this interactivity rests upon classical guidelines—protagonists with goals, confronting obstacles, conflicting with others, and arriving at a definite conclusion along a linear path.
A stubborn structure

Once upon a time, roughly between the 1920s and the 1960s, movie theatres had a policy of continuous admissions. Metropolitan theatres were sometimes very crowded and patrons had to wait in line outside for seats to be freed up. (Hence the need for ushers to find vacant seats during the screening.) As a result, you might enter in the middle of the movie and watch the film through to the end, sit through shorts and perhaps another feature, and then stay for the opening of the initial film. Hence the expression “This is where we came in.” Doubtless many people planned to see films from beginning to end, but a lot also arrived in medias res.
Someone might speculate that this manner of viewing would encourage filmmakers to indulge in slack plotting. After all, if viewers can come in at any point, a vaudeville-like cascade of acts and incidents—what people are now calling a “cinema of attractions”—would be best. In fact, however, Hollywood feature filmmakers told complex, linear stories of the sort I’ve already mentioned. They didn’t seem to care if viewers were entering midway.
But they really had no choice. If the filmmakers wanted to tell a fairly coherent story, how could they cater to a viewer who might enter at any moment? The only feasible plan, then and now, is just to go ahead and present a story in the linear way, but make sure that it’s presented so clearly that even a viewer entering in the middle can pick up what’s happening. That was, and still is, the default practice. The redundancy of Hollywood storytelling, bent on clear and cogent presentation of the action, is the most effective response to fragmentary viewing.
Hollywood films have been shown in picture palaces, rural playhouses, college classrooms, churches, military bases, and submarines. They’ve appeared on TV, in drive-in theatres, on airline screens, on computer monitors, and now on iPods. In design and execution, the films have stayed remarkably stable. They have relied on our understanding of general principles of storytelling and more specific ones typical of Hollywood. In most cases, this default will stay in place. It works very well, and there’s no alternative that can anticipate all the different ways in which viewers can consume the movie.
Speculation 6: Odd as it sounds, fragmented viewing conditions can encourage coherent storytelling.
Speculation 7: We can’t easily draw conclusions about how films are constructed on the basis of how they’re presented and consumed. Changes in viewing practices don’t automatically entail changes in storytelling.
I’d just add that even in the age of digital media, spectators enjoy greatest freedom not in the way that they manipulate films but in the ways they can interpret them. But even an epic blog has to stop somewhere, so I’ll leave that matter for another time. (6)
(1) You can find the details of our case in Film Art, in Narration in the Fiction Film, in The Classical Hollywood Cinema, in Storytelling in the New Hollywood, in Storytelling in Film and Television, in The Way Hollywood Tells It, and in my forthcoming Poetics of Cinema. Also, see Kristin’s “contrarian” blog entry here.
(2) In high school I loaned Candy to a friend and it made its way among my peers with remarkable speed. When I got it back, the pages were falling out. Somehow, our principal Mr. Brown learned that I was the culprit. He gave me a starchy lecture and announced over the homeroom PA system that I was being reprimanded for “bringing a certain book” to school. Mr. Brown was unmoved by my defense that Candy had gotten fairly good reviews.
(3) Translated in his English-language collection Inventory (New York: Simon and Schuster, 1968), pp 39-56. The essay doesn’t seem to be available on the Net. So off to the library with you!
(4) Thanks to Colin Burnett, who tested the 11:14 DVD for me while I’ve been away.
(5) Marcks’ DVD version has allowed us to create a Griffith-style crosscutting of plot strands. Interestingly, network narratives are constructed in two main ways: crosscutting the storylines (as in SHORT CUTS) or presenting them in blocks that we must synchronize in our heads (as in PULP FICTION and GO). Marks’ theatrical version gives us the block version of 11:14, while the DVD reveals one possibility of an intercut one.
(6) I’ve discussed film interpretation in a book (Making Meaning) and in chunks of a forthcoming collection (Poetics of Cinema),

PS, 16 May (New Zealand time): Jason Mittell has a fascinating commentary on this topic at his site, Just TV (which isn’t actually just about TV). Jason argues that television narrative has become more complex in recent years and that videotape and DVD technologies have affected that in some unexpected ways. A must-read!
Funny framings

DB asks: Can a film shot be amusing in itself?
Of course a shot can show us a gag that’s funny. If Jerry Lewis or Adam Sandler is going to fall off a ladder into a Dumpster, we want to see everything clearly. Here the framing can be modestly functional. But can the very choice of lens, angle, scale, or composition play a stronger role? Can camerawork itself provide the gag?
Barry Sonnenfeld, cinematographer for the Coens and now a prominent director, thinks so. He’s remarked that an extreme wide-angle lens is inherently funny. In the commentary for the DVD of RV, he explains, “You just put a big 21mm lens really close to [Will Arnett’s] face and you get comedy without him having to do anything.” I don’t have an RV frame handy, but here’s an example from Big Trouble, with both the wide lens and the low-angle creating the sort of grotesque disproportions that Sonnenfeld finds funny.

Sonnenfeld got this idea, he claims, by working on the Coens’ early films, which used wide-angle shots for cartoonish exaggeration. In Raising Arizona, the angle and lens length make the wandering baby loom; we’re not used to seeing an infant rampant.

But the Coens had a broader approach to funny framings than Sonnenfeld acknowledges. For instance, they created humor by means of geometrical tableaus. In H. I.’s parole hearing in Raising Arizona, an absurd solemnity is set up by the symmetrical layout of actors. At the apex of the triangle, a portrait of Senator Barry Goldwater blesses the occasion.

Even more memorable is the forward tracking shot down the bar top in Blood Simple. The camera, encountering a drunk sprawled in its path, simply crawls over him.

The silent comedians knew how to use camera position to build up their gags. Long ago Rudolf Arnheim praised the opening scene of Chaplin’s The Immigrant. As a ship rocks treacherously, we see Charlie from the rear heaving and kicking on the railing. As Arnheim puts it, “Everyone thinks the poor devil is paying his toll to the sea.” (1)

But then Charlie turns toward the camera to reveal he’s been struggling to reel in a fish.

Here the framing creates the gag by what it doesn’t show. “The element of surprise,” Arnheim notes, “exists only when the scene is watched from one particular position.” The camera setup also makes an expressive analogy; we probably never noticed the similarity between vomiting and wrestling a fish.
One of my favorite comic framings occurs in The General. Buster’s train is hurtling along, and a cannon on one car is suddenly trained on him. The first shot gives us the situation with maximum clarity, in a profiled shot. But then Keaton cuts to another angle, showing the cannon in the foreground and Buster trying to escape it.


Nothing much has changed in the scene’s action, just the camera setup. But now we get to watch the cannon draw a bead on Buster. Audiences invariably laugh at this shooting-gallery image.
Jacques Tati is in many ways the modern heir of Keaton, and humor in his sequences often stems simply from a juxtaposition of elements in a single frame. An older man ogling a pretty woman on the beach is funny in a standard way, but in M. Hulot’s Holiday, we get more.

No words are spoken, but Tati’s staging and framing juxtapose the very different bodies in telling ways. We’re invited to note the difference between age and youth, paunchiness and health, passing yearning and its likelihood of fulfillment.
Play Time, Tati’s masterpiece and one of the greatest films ever made, offers an abundance of subtly comic framings. The shot below promotes the film’s theme that modern architecture has homogenized the world. The posters present the same building in different locales, with only stereotyped add-ons to distinguish the US, Hawaii, Mexico, and Stockholm. As one of the ladies on Barbara’s tour says, “I feel at home everywhere I go.”

Again, though, a juxtaposition adds to the humor. Throughout Play Time, Tati suggests the disparity between the joy of travel as promoted by our culture and the stress of hustling from place to place. The promise of the posters is undercut by the dazed traveler who’s flopped underneath them, clutching maps and flightplans. And he in turn contrasts with the no-nonsense businesswoman on the far right.
Tati can create comedy by the exact placement of the camera; a foot to the left or right and the gag would vanish. In the image at the start of this entry, the waiter is pouring champagne, but he seems to be watering the ladies’ flowery hats, which mask their champagne glasses. The same sort of exactitude of placement occurs in a shot we use as an illustration in Film Art (p. 195). M. Hulot is leaving an office building when it’s closing. As a guard locks down a doorway, his cap falls off and Hulot is startled: the guard seems to have grown horns.

Can we find funny framings in current films? Yes! I was prompted to write this blog while rewatching Shaun of the Dead. Zombies have overrun London, and two groups of human survivors meet. Shaun is leading one, Yvonne is leading the other. Instead of being presented as a mingling of the two groups, the scene plays out along two lines of people. Have a look.


The gag’s premise is that each survivor has a counterpart in the other line. There are two posers in brown leather jackets, two can-do girls, two matrons, and two distracted videogame geeks. I wonder how many first-time viewers catch this? (Kristin did, I didn’t.)
These mirror-image depth shots set up the real gag, which pays off in another clever composition. When the two groups set off on separate paths, each member passes and smiles awkwardly at her/his lookalike, while the framing underscores their likenesses.

As they walk through the frames, the similarities increase.

The framing makes a clever point about conformity and social stereotypes. Ending the procession with the two gamers, oblivious to the danger and to one another, tops the topper, as gag writers would say.

Tati would have loved these shots.
Of course I’ve simplified things for the sake of making my point. It’s not that the camera is somehow capturing a free-standing event by selecting the most amusing view. In all these examples, the staging is calculated to match the camera position. Staging, like camerawork and other film techniques, creates filmic narration. I’m only suggesting that in these scenes, the staging wouldn’t work on its own to create humor, nor would a simply functional framing. Choices of lens, camera position, and the like seem to be critical in making the gags work.
Finally, a borderline case that intrigues me. In last year’s Crank, our hero is in overdrive thanks to a constant intake of drugs. Stepping into an elevator, he faces a man who starts speaking Japanese. Naturally, his line is subtitled.

But then we get this:

The idea of the head-on reverse angle is carried to comic extremes by reversing the subtitle as well (and blurring it to reaffirm the hero’s muzzy mental state).
I think that aspiring filmmakers can learn a lot from this tradition. Our films need more pictorial creativity, which often doesn’t require fancy CGI. Stylistic handling can add fresh layers to a basic story situation, and astute filmmakers can be alert to the possibilities of comic compositions and funny framings.
(1) Rudolf Arnheim, Film as Art (Berkeley: University of California Press, 1957), p. 36.
PS 4 May: Owen Williams writes to point out that the gag in Crank depends not just on a reverse framing but a play on the idea of lens focus. “The subtitle is fuzzy because it’s supposed to exist in real space (at least in this character’s head), with the letters hanging in mid-air in front of the Japanese man. Therefore in the reverse angle they appear out of focus (fuzzy) because they are closer to the camera. It’s a great gag.” Thanks, Owen.
PPS 8 May: I’ve gotten a lot of correspondence about this blog entry. Here are some nifty supplements:
Kent Jones was reminded of the shot in High Anxiety in which the camera moves to a picture window, with people dining behind it, and then crashes through the glass.
Sam Adams recalled a shot in Killer of Sheep that had something of the same effect, showing men trying to load a car engine onto the bed of a pickup truck. But the context isn’t itself comic. Sam reflects: “Based on the examples you choose, it seems that ‘comic framing’ invariably involves a level of self-consciousness, a feeling that the audience is being deliberately toyed with by the figure behind the camera. We get a sense that the scene has been staged for our amusement, rather than feeling that we must identify emotionally with whatever the characters are going through (which even in comedies is often quite sad).”
Stew Fyfe found a host of in-jokes in the Shaun of the Dead shots:
“Viewers of British television might notice an extra parallel between the shots. The actors playing each of the group leaders, Simon Pegg (Shaun) and Jessica Stevenson (Yvonne), were the leads in the sitcom Spaced (also directed by Edgar Wright, the TV predecessor to Shaun). Also split between the two groups are Lucy Davis (Shaun’s Group, hat) and Tim Freeman (Yvonne’s group, second in line), from original The Office and Dylan Moran (Shaun’s group, glasses) and Tamsin Greig (Yvonne’s group, hat), the leads of the sitcom Black Book. Yvonne’s mum (second matron) is played by Julie Deakin, who played the drunk and desperately lonely/horny landlady in Spaced.”
Thanks also to Bryan Wolf for a note on the same subject.
Finally, this from Jeremy Butler:
“I like your example from The General, but my favorite example of comic framing from Keaton’s work (and one I use in class to illustrate how he was more “cinematic” than Chaplin) is in Sherlock, Jr. Buster runs along the top of a freight train, and is then flushed to the tracks by a spout from a water tank. What makes it funny, I’d suggest, is the choice to frame it from the side, at a right angle to the tracks (much like the first General frame in your example). It minimizes the size of Buster’s body and contrasts him with the size of the train cars. Plus, it emphasizes the movements in opposite directions of his body and the train.
All these elements make it visually funny in a way that would not be apparent if it were filmed from an oblique angle or from behind the train.
But then, maybe I just like to show it because it’s the scene in which Buster literally broke his neck–which he didn’t realize until decades later when being x-rayed for something completely different!”
Thanks to everyone who wrote in with comments and who linked to this entry.












