Wednesday | March 7, 2007

United 93.
From DB:
Normally we say that suspense demands an uncertainty about how things will turn out. Watching Hitchcock’s Notorious for the first time, you feel suspense at certain points–when the champagne is running out during the cocktail party, or when Devlin escorts the drugged Alicia out of Sebastian’s house. That’s because, we usually say, you don’t know if the spying couple will succeed in their mission.
But later you watch Notorious a second time. Strangely, you feel suspense, moment by moment, all over again. You know perfectly well how things will turn out, so how can there be uncertainty? How can you feel suspense on the second, or twenty-second viewing?
I was reminded of this problem watching United 93, which presents a slightly different case of the same phenomenon. Although I was watching it for the first time, I knew the outcomes of the 9/11 events it portrays. I knew in advance that the passengers were going to struggle with the hijackers and deflect the plane from its target, at the cost of all their lives. Yet I felt what seemed to me to be authentic suspense at key moments. It was as if some part of me were hoping against hope, as the saying goes, that disaster might be avoided. And perhaps the film’s many admirers will feel something like that suspense on repeated viewings as well.
Psychologist Richard Gerrig in his book Experiencing Narrative Worlds calls this anomalous suspense: feeling suspense when reading or viewing, although you know the outcome.
Anomalous suspense: Some theories
Anomalous suspense has been fairly important in the history of film. One of the most famous instances in the early years of feature film is the assassination of President Lincoln in Griffith’s Birth of a Nation (1915). Griffith prolongs the event with crosscutting and detail shots in a way that promotes suspense, even though we know that Booth will murder Lincoln. Anomalous suspense, of course, isn’t specific to movies; we can feel this way reading a familiar book or watching a TV docudrama about historical events. Young children listening to the story of Little Red Riding Hood seem to be no less wrought up on the umpteenth version than on the first.
This is very odd. How can it happen?
One answer is simple: What you’re feeling in a repeat viewing, or a viewing of dramatized historical events, isn’t suspense at all. Robert Yanal has explained this position here. He suggests that you’re responding to other aspects of the story. Maybe in rewatching Notorious you’re enjoying the unfolding romance, and you attribute your interest to suspense. And there are feelings akin to suspense that don’t rely on uncertainty–dread, for instance, in facing likely doom. (This is my example, not Yanal’s, but I think it’s plausible.) Another possibility Yanal floats is that on repeat viewings, you have actually forgotten what happens next, or how the story ends.
Yanal’s account doesn’t fully satisfy me, largely because I think that most people know what suspense feels like and attest to feeling it on repeat viewings. I did feel some dread in watching United 93, but I think that was mixed with a genuine feeling of suspense–a momentary, if illogical uncertainty about the future course of events. In any case, I didn’t forget what happened at the end; I expected it in quite a self-conscious way.
Richard Gerrig, the psychologist who gave anomalous suspense its name, offers a different solution. He posits that in general, when we reread a novel or rewatch a film, our cognitive system doesn’t apply its prior knowledge of what will happen. Why? Because our minds evolved to deal with the real world, and there you never know exactly what will happen next. Every situation is unique, and no course of events is literally identical to an earlier one. “Our moment-by-moment processes evolved in response to the brute fact of nonrepetition” (Experiencing Narrative Worlds, 171). Somehow, this assumption that every act is unique became our default for understanding events, even fictional ones we’ve encountered before.
I think that Gerrig leaves this account somewhat vague, and its conception of a “unique” event has been criticized by Yanal, in the article above. But I think that Gerrig’s invocation of our evolutionary history is relevant, for reasons I’ll mention shortly.
Suspense as morality, probability, and imagination
The most influential current theory of suspense in narrative is put forth by Noël Carroll. The original statement of it can be found in “Toward a Theory of Film Suspense” in his book Theorizing the Moving Image. Carroll proposes that suspense depends on our forming tacit questions about the story as it unfolds. Among other things, we ask how plausible certain outcomes are and how morally worthy they are. For Carroll, the reader or viewer feels suspense as a result of estimating, more or less intuitively, that the situation presents a morally undesirable outcome that is strongly probable.
When the plot indicates that an evil character will probably fail to achieve his or her end, there isn’t much suspense. Likewise, when a good character is likely to succeed, there isn’t much suspense. But we do feel suspense when it seems that an evil character is likely to succeed, or that a good character is likely to fail. Given the premises of the situation, the likelihood is very great that Alicia and Devlin will be caught by Sebastian and the Nazis, so we feel suspense.
What of anomalous suspense? Carroll would seem to have a problem here. If we know the outcome of a situation because we’ve seen the movie before, wouldn’t our assessments of probability shift? On the second viewing of Notorious, we can confidently say that Alicia and Devlin’s stratagems have a 100% chance of success. So then we ought not to feel any suspense.
Carroll’s answer is that we can feel emotions in response to thoughts as well as beliefs. Standing at a viewing station on a mountaintop, safe behind the railing, I can look down and feel fear. I don’t really believe I’ll fall. If I did, I would back away fast. I imagine I’m going to fall; perhaps I even picture myself plunging into the void and, a la Björk, slamming against the rocks at the bottom. Just the thought of it makes my palms clammy on the rail.
Carroll points out that imagining things can arouse intense emotions, and his book The Philosophy of Horror uses this point to explain the appeal of horrific fictions. The same thing goes, more or less, for suspense. If the uncertainty at the root of suspense involves beliefs, then there ought to be a problem with repeat viewings. But if you merely entertain the thought that the story situation is uncertain, then you can feel suspense just as easily as if you entertained the thought that you were falling off the mountain top.
In other words, the relation between morality and probability in a suspenseful situation is offered not to your beliefs but to your imagination. When you judge that in this story the good is unlikely to be rewarded, you react appropriately–regardless of what you know or believe about what happens next. Carroll outlines this view in his book Beyond Aesthetics.
How are we encouraged to entertain such thoughts in our imagination? Carroll indicates that the film or piece of literature needs to focus our attention on the suspenseful factors at work, thus guiding us to the appropriate thoughts about the situation. There might, though, be more than attention at work here.
The firewall
In Consciousness and the Computational Mind (1987), psychologist Ray Jackendoff asked why music doesn’t wear out. When composers write tricky chord progressions or players execute startling rhythmic changes, why do those surprise or thrill us on rehearing? Similarly, you’ve seen the Müller-Lyer optical illusion many times, and you know that the two horizontal lines are of equal length. You can measure them.

Yet your eyes tell you that the lines are of different lengths and no knowledge can make you see them any other way. This illusion, in Jerry Fodor‘s phrase, is cognitively impenetrable.
We can reexperience familiar music or fall prey to optical illusions because, in essence, our lower-level perceptual activities are modular. They are fast and split up into many parallel processes working at once. They’re also fairly dumb, quite impervious to knowledge. Jackendoff suggests that our musical perception, like our faculties for language and vision, relies on
a number of autonomous units, each working in its own limited domain, with limited access to memory. For under this conception, expectation, suspense, satisfaction, and surprise can occur within the processor: in effect, the processor is always hearing the piece for the first time (245).
The modularity of “early vision”–the earliest stages of visual processing–is exhaustively discussed by Zenon W. Pylyshyn in Seeing and Visualizing: It’s Not What You Think (2006).
As students of cinema, we’re familiar with the fact that vision can be cognitively impenetrable. We know that movies consist of single frames, but we can’t see them in projection; we see a moving image.
Early vision works fast and under very basic, hard-wired assumptions about how the world is. That’s because our visual system evolved to detect regularities in a certain kind of environment. That environment didn’t include movies or cunningly designed optical illusions. So there might be a kind of firewall between parts of our perception and our knowledge or memory about the real world.
Daniel J. Levitin’s lively book, This is Your Brain on Music summarizes the neurological evidence for this firewall in our auditory system. When we listen to music, a great deal happens at very low levels. Meter, pitch, timbre, attack, and loudness are detected, dissected, and reconstructed across many brain areas. The processes runs fast, in parallel, and we have very little voluntary control of them, let alone awareness of them. Of course higher-level processes, like knowledge about the piece, the composer, or the performer, feed into the whole activity. But that’s inevitably running on top of the very fast uptake, disassembly, and reassembly of sensory information. Go here for more information on the book, including some music videos.
So here’s my hunch: A great deal of what contributes to suspense in films derives from low-level, modular processes. They are cognitively impenetrable, and that creates a firewall between them and what we remember from previous viewings.
A suspense film often contains several very gross cues to our perceptual uptake. We get tension-filled music and ominous sound effects, such as low-bass throbbing. We get rapid cutting and swift camera movements. Often the shots are close-ups, as in Notorious‘s wine-cellar scene and during the characters’ final descent of the staircase. Close-ups concentrate our vision on one salient item, creating the attentional focus Carroll emphasizes. The shots are often cut together so fast that we barely have time to register the information in each one.
This isn’t to say that the action itself has to be fast. The action in the Hitchcock scenes isn’t rapid, but its stylistic treatment is. In typical suspense scenes, our “early vision” and “early audition,” biased toward quick pickup, are given rapid-fire bursts of information while our slower, deliberative processes are put on hold. This is happening in the Birth of a Nation assassination scene, as well as in the frantic second half of United 93.
Further, what is shown can push our processing as well. Seeing people’s facial expressions touches off empathy and emotional contagion, perhaps through mirror neurons.

This tendency may explain why we can, momentarily, feel a wisp of empathy for unsympathetic characters. When their expressions show fear, we detect and resonate to that even if we aren’t rooting for them to succeed.

We may also be responding to some very basic scenarios for suspenseful action. Imagine dangling at a great height; “hanging” is the root of the word suspense. Or imagine hurtling toward an obstruction, or being stalked by an animal, or being advanced upon by a looming figure. As prototypes of impending danger, these events may in themselves trigger a minimal feeling of suspense. And such situations are part of filmic storytelling from its earliest years.
Maybe we’re predisposed to find facial expressions and dangerous situations salient because of our evolutionary history, or maybe they’re learned from a very young age. Either way, such responses don’t require much deliberate thinking. They just trigger rapid responses that we can reflect upon later.
Stylistic emphasis and prototype situations surely help the attention-focusing that Carroll discusses. But I’m suggesting something stronger: Many of these cues don’t merely guide our attention to the critical suspense-creating factors in the scene. These cues are arresting and arousing in themselves. They trigger responses that, in the right narrative situation, can generate suspense, regardless of whether we’ve seen the movie before.
Beyond these cues, of course we have to understand the story to some degree. Probably some of the aspects of storytelling that Carroll, Gerrig, and others (including me) have highlighted come into play. As Hitchcock famously pointed out, suspense sometimes depends on telling the viewer more than the character knows. We have to see the bomb under the table that the character doesn’t know about. Suspense is also conjured up by Carroll’s ratio of morality to probability, our real-world understanding of deadlines, and other higher-order aspects of comprehension. In addition, our knowledge of how stories are typically told probably shapes our uptake. We expect suspense to be a part of a film, and so we’re alert for cues that facilitate it.
Involuntary suspense
So I’m hypothesizing that part of the suspense we feel in rewatching a film depends on fast, mandatory, data-driven pickup. That activity responds to the salient information without regard to what we already know.
According to this argument, the sight of Eve Kendall dangling from Mount Rushmore will elicit some degree of suspense no matter how many times you’ve seen North by Northwest, and that feeling will be amplified by the cutting, the close-ups, the music, and so on. Your sensory system can’t help but respond, just as it can’t help seeing equal-length lines in the pictorial illusion. For some part of you, every viewing of a movie is the first viewing.
This tendency may hold good for other emotions than suspense. In the psychological jargon I adopted in Narration in the Fiction Film, experiencing a narrative is likely to be both a bottom-up process and a top-down process. Suspense and other emotional effects in film may depend not only on conceptual judgments about uncertainty, likelihood, and so on. They may also depend on quick and dirty processes of perception that don’t have much access to memory or deliberative thinking.
Film works on our embodied minds, and the “embodied” part includes a wondrous number of fast, involuntary brain activities. This process gives filmmakers enormous power, along with enormous responsibilities.

PS: 9 March. Jason Mittell writes a comment, based on his recent research on TV fans’ attitudes toward spoilers, at his site here. More later, I hope, when I have a chance to assimilate his argument.
Posted in Film and other media, FILM ART (the book), Film comments, Film technique, Film theory, Film theory: Cognitivism, Narrative: Suspense, Readers' Favorite Entries | open printable version
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Sunday | March 4, 2007

Why are Americans polarized between francophobia and francophilia? Some people mock the French for liking Jerry Lewis, when most French people probably don’t even know who he is. Others think that France is the repository of world culture and represents the finest in writing about the arts, even though the Parisian intelligentsia can be pretentious and hermetic.
But we must face facts. When it comes to cinephilia, the French have no equals. They grant film a respect that it wins nowhere else. Spend a year, or even a month, in Paris, and you will feel like a Renaissance prince. This is a city where one lonely screen can run tattered prints of One from the Heart and Hellzapoppin!, once a week, indefinitely.
My first trip was too brief, only a week in 1970, but my second one—four weeks of dissertation research in 1973—left me exhausted. Reading Pariscope on the way in from the airport, I learned about a Tex Avery festival. I checked into my hotel and Métro’d to the theatre, where I and a bunch of moms and kids gazed in rapture upon King-Size Canary. Another time, also coming in from the airport, Kristin and I passed a marquee for King Hu’s Raining in the Mountain. Next stop, Raining in the Mountain. My memories of The Naked Spur, Ministry of Fear, Liebelei, Tati’s Traffic, and Vertov’s Stride Soviet! are inextricable from the Parisian venues in which I saw them.
Sound like a lament for days gone by? Nope. You can find the same variety on offer today. Of course the two monthlies, Cahiers du cinéma and Positif, have to take a lot of credit for this. Add Traffic, Cinéma, and several other ambitious journals, and you get a film culture unrivalled in the world.
Critics from Louis Delluc onward have led thousands of readers toward appreciating the seventh art. Historians like Georges Sadoul, Jean Mitry, Laurent Mannoni, Francis Lacassin, and others have enlightened us for decades. Academic film analysis would not be what it is without Raymond Bellour, Noel Burch, Marie-Claire Ropars, Jacques Aumont, and a host of other scholars. Above all stands André Bazin, the greatest theorist-critic we have had.
And the books! Arts-and-sciences publishing receives government subsidies; the French understand that books contribute to the public good. There are plenty of worse ways to spend tax dollars (e.g., trumped-up military invasions). The French, like the Italians, have created an ardent translation culture too. If you can’t read something in Russian or German, there’s a good chance it’s available in French.
I was reminded of the glories of Gallic film publishing when the mailman tottered to my door this week with twenty-two pounds worth of recent items I’d ordered. I haven’t even read them yet; otherwise, they’d be filed with Book Reports. Instead I want to spend today’s blog celebrating them as fruits of an ambition that has no counterpart in English-language publishing. All are grand and gorgeous and informative to boot.
Daniel Taillé, Léonce Perret Cinématographiste. Association Cinémathèque en Deux-Sèvres, 2006. 2.5 lbs.
A biographical study of a Gaumont director still too little known. Perret was second only to Feuillade at Gaumont, and he performed as a fine comedian as well. His shorts are charming, and his longer works, like L’enfant de Paris (1913), remain remarkable for their complex staging and cutting. After a thriving career in France, Perret came to make films in America, including Twin Pawns (1919), a lively Wilkie Collins adaptation. He returned to France and was directing up to his death in 1935.
Although the text seems a bit cut-and-paste, Taillé has included many lovely posters and letters, along with a detailed filmography, full endnotes, and a vast bibliography. It compares only to that deluxe career survey of the silent films of Raoul Walsh, published by Knopf. . . .Oh, wait, there’s no such book. . . .Think there ever will be?
Il était une fois Walt Disney: Aux sources de l’art des studios Disney. Galéries nationales du Grand Palais, 2006. 4 lbs.
A luscious catalogue of an exposition tracing visual sources of Disney’s animation. Illustrated with sketches, concept paintings, and character designs from the Disney archives, this volume shows how much the cartoon studio owed to painting traditions from the Middle Ages onward. It includes articles on the training schools that shaped the studio’s look, on European sources of Disney’s style and iconography, on architecture, on relations with Dalí, and on appropriations by Pop Artists. There’s also a filmography and a valuable biographical dictionary of studio animators.
Some of the affinities seem far-fetched, but after Neil Gabler’s unadventurous biography, a little stretching is welcome. This exhibition (headed to Montreal next month) answers my hopes for serious treatment of the pictorial ambitions of the world’s most powerful cartoon factory. The catalogue is about to appear in English–from a German publisher.
Jean-Pierre Berthomé and François Thomas. Orson Welles au travail. Cahiers du cinéma, 2006. 4 lbs.
The authors of a lengthy study of Citizen Kane now take us through the production process of each of Welles’ works. They have stuffed their book with script excerpts, storyboards, charts, timelines, and uncommon production stills.
The text, on my cursory sampling, will seem largely familiar to Welles aficionados; the frames from the actual films betray their DVD origins; and I would like to have seen more depth on certain stylistic matters. (The authors’ account of the pre-Kane Hollywood style, for instance, is oversimplified.) Yet the sheer luxury of the presentation overwhelms my reservations. A colossal filmmaker, in several senses, deserves a colossal book like this.
Alain Bergala. Godard au travail: Les années 60. Cahiers du cinéma. 2006. 5 lbs.
In the same series as the Welles volume, even more imposing. If you want to know the shooting schedule for Alphaville or check the retake report for La Chinoise (these are eminently reasonable desires), here is the place to look. Detailed background on the production of every 1960s Godard movie, with many discussions of the creative choices at each stage. Once more, stunningly mounted, with lots of color to show off posters and production stills.
Anybody who thinks that Godard just made it up as he went along will be surprised to find a great degree of detailed planning. (After all, the guy is Swiss.) Yet the scripts leave plenty of room to wiggle. “The first shot of this sequence,” begins one scene of the Contempt screenplay, “is also the last shot of the previous sequence.” Soon we learn that “This sequence will last around 20-30 minutes. It’s difficult to recount what happens exactly and chronologically.”
Emrik Gouneau and Léonard Amara. Encyclopédie du cinéma du Hong Kong. Les Belles Lettres, 2006. 6.5 lbs.
The avoirdupois champ of my batch. The French were early admirers of modern Hong Kong cinema, but their reference works lagged behind those of Italy, Germany, and the US. (Most notable of the last is John Charles’ Hong Kong Filmography, 1977-1997.) More recently the French have weighed in, literally. 2005 gave us Christophe Genet’s Encyclopédie du cinéma d’arts martiaux, a substantial (2 lbs.) list of films and personalities, with plots, credits, and French release dates.
Newer and niftier, the Gouneau/ Amara volume covers much more than martial arts, and so it strikes my tabletop like a Shaolin monk’s fist. There are lovely posters in color and plenty of photos of actors that help you identify recurring bit players. Yet this is more than a pretty coffee-table book. It offers genre analysis, history, critical commentary, biographical entries, surveys of music, comments on television production, and much more. It has abbreviated lists of terms and top box-office titles, as well as a surprisingly detailed chronology.
Above all—and worth the 62-euro price tag in itself—the volume provides a chronological list of all domestically made films released in the colony from 1913 to 2006! Running to over 200 big-format pages, the list enters films by their English titles and it indicates language (Mandarin, Cantonese, or other), release date, director, genre, and major stars. Until the Hong Kong Film Archive completes its vast filmography of local productions, this will remain indispensable for all researchers.
Mme. Edelhaus was my high school French teacher. A stout lady always in a black dress, she looked like the dowager at the piano during the danse macabre of Rules of the Game. She was mysterious. She occasionally let slip what it was like to live under Nazi occupation, telling us how German soldiers seeded parks and playgrounds with explosives before they left Paris. When I asked her what avant-garde meant, she replied that it was the artistic force that led into unknown regions and invited others to follow–pause–“in the unlikely event that they will choose to do so.”
For three years Mme. Edelhaus suffered my execrable pronunciation. When I tried to make light of my bungling, she would ask, “Dah-veed, why must you always play the fool?”
I suppose I’m still at it. But thanks largely to her I’m able to read these books as well as look at them. She opened a path that’s still providing me vistas onto the splendors of cinema.

Posted in Animation, Asian cinema, Books, Directors: Disney, Directors: Godard, Directors: Welles, Film and other media, Film comments, Film criticism, Film history, National cinemas: China, National cinemas: France, Silent film | open printable version
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Wednesday | February 28, 2007

(T)Raumschiff Surprise–Period 1
Kristin here—
I’ve just returned from two weeks in Egypt, and on the ten-hour flight from Cairo to New York, I had plenty of time to absorb the contents of the February 24-25 edition of the International Herald Tribune. One of its articles, “Hollywood rides off into the setting sun,” proclaimed the imminent decline of Hollywood.
The co-authors of this article are Nathan Gardels, editor of NPQ and Global Viewpoint, and Michael Medavoy, CEO of Phoenix Pictures and producer of, among many others, Miss Potter. These two are, according to the biographical blurb accompanying the article, writing “a book about the role of Hollywood in the rise and fall of America’s image in the world.”
The Tribune piece is a slightly abridged version of an essay that appeared on The Huffington Post on February 21, 2007 under the title “Hearts and Minds vs. Shock and Awe at the Oscars.” The subject is not really the Oscars, though, but the supposed decline in interest in American blockbusters, both in the USA and abroad. The authors make a series of claims to suggest that Hollywood is about to lose its “century-long” status as the center of world filmmaking. (Actually American films didn’t gain dominance on world markets until early 1915, but that’s a quibble in the face of the other shaky claims made here.)
1. Foreign films are getting all the awards and prestige this year. “Films by foreigners such as ‘Babel,’ ‘The Queen’ and ‘Volver’ that make little at the box office are winning the top awards while the big Hollywood blockbusters, which make all the money, much of it abroad, are being virtually ignored.” Gardels and Medavoy point out that even veteran director Clint Eastwood figured prominently in the nominations by making a Japanese-language film.
Several objections can be made to this. Technically The Queen is foreign, but it’s not foreign-language. Besides, British films have figured in the Oscars since Charles Laughton won as Best Actor by playing a king in The Private Life of Henry VIII back in 1933. Let’s factor out British films, shall we?
Of course Gardels and Medavoy couldn’t know this when they wrote the piece, but none of those “foreign” films won. An American genre film did. A much-respected Hollywood director finally got an Oscar as best director. He remade a Hong Kong film, secure in the knowledge that most Americans won’t watch a foreign-language import like Infernal Affairs.
Plenty of non-foreign films get awards and prestige. There have been years—like 2005—when most of the best-picture nominees were English-language art-house films like Crash and Brokeback Mountain. If The Departed hadn’t been crowned Best Picture this year, one other good contender would have been Little Miss Sunshine. Think back over how many indies have won Best Picture in the last decade or so. The English Patient and Chicago (both Miramax) come to mind. (Gardels and Medavoy never make mention of independent American films, since their argument presumes that non-formulaic films come only from abroad.)
2. Foreign films show “the world in transition as we are living it.” That is, they reflect the real world and hence are more admired and more admirable. In contrast most “American filmmakers too often grind out formulaic, shock and awe blockbusters.”
Again, there are plenty of American films that don’t fall into the “blockbuster” category. Directors like Quentin Tarantino, David Lynch, Tim Burton, the Coen Brothers, and Christopher Nolan are admired internationally for their unconventional films. Conversely, most films made in foreign countries are no less formulaic than ours. Other countries’ popular comedies, crime films, and horror pics are almost never imported into the USA.
3. Hollywood’s blockbusters “may be winning the battle of Monday morning grosses, but are losing the war for hearts and minds.”
Whose hearts and minds are the authors talking about? Doesn’t a film win hearts and minds by drawing people into theaters? So if blockbusters are popular, aren’t they, at least in some sense, winning hearts and minds? Obtaining Oscar nominations means these films have won the Academy members’ hearts and minds, or in the case of the many critics’ awards, the hearts and minds of journalists.
4. “Audience trends for American blockbusters are beginning to show a decline as well, both at home and abroad.” According to Gardels and Medavoy, the fact that films now gross more abroad than at home suggests that the American public is tired of these big pictures.
This claim is self-contradictory. If blockbusters make more in foreign countries than in the USA, then there would not appear to be evidence for a decline of audiences for such film abroad—unless, of course, there has been an overall decline in box-office income worldwide. That’s not true. In the past four years, two films, The Lord of the Rings: The Return of the King and Pirates of the Caribbean: Dead Man’s Chest, have made over a billion dollars each internationally. They now stand at, respectively, second and third on the all-time box-office chart (in unadjusted dollars).
Even if we assume that just Americans are getting tired of their own formulaic films, the authors’ argument doesn’t work. They lump Titanic, Jurassic Park, and Star Wars Episode I—The Phantom Menace together with Mission Impossible III and Poseidon as having earned large percentages of their worldwide box-office income outside the USA. Clearly, though, the cases are not comparable. The first three were enormously successful in the USA as well as abroad. Similarly, The Lord of the Rings and the Harry Potter series have brought in around two-thirds of their income outside the US, but one would hardly claim that Americans didn’t like them. The Da Vinci Code brought in over 71% of its total gross abroad but in 2006 it was also the fifth highest-grossing film in the American market.
The authors have chosen two films, Mission: Impossible III and Poseidon, to support their case. Yet in general big action films that perform poorly or even flop in the American market tend to do better in foreign countries, especially if they have auteur directors and big stars. Other examples of recent years have been Oliver Stone’s Alexander and Ridley Scott’s Kingdom of Heaven. Indeed, the importance of stars in selling Hollywood films can hardly be overemphasized. For instance, Tom Cruise is enormously popular in Japan, where Mission: Impossible III grossed $44 million of its $398 million worldwide income. There are few comparable international stars working in foreign-language films.
The rising proportion of receipts abroad results largely from reasons other than any putative decline in the popularity of American cinema. For one thing, rising prosperity in developing countries has made movie-going more affordable, and hence there are more movie-goers. The fall of Communism and the new profit orientation in China have opened large new markets for American films. Most crucially, a huge boom in the construction of multiplexes in South America, Europe, and much of Asia during the 1990s and early 2000s raised the number and cost of tickets sold outside the US. It isn’t the American market that has shrunk. It’s the foreign market that has expanded.
Moreover, comparisons between the total box-office income of films within the American market and in foreign ones are often misleading due to currency fluctuations. The recent weakness of the American dollar against many other currencies has made it considerably easier for those in other countries to see Hollywood’s products. Theatrical income does not necessarily reflect the number of tickets sold or the price of those tickets in local currencies. Hence raw statistics may not accurately indicate the actual popularity of any given title.
5. Countries increasingly are favoring their domestically produced films. “Even long-time American cultural colonies like Japan and Germany are beginning to turn to the home screen.”
This isn’t a new and consistent trend. Some countries have been doing quite well in their own markets for years, partly due to government subsidies for the film industry. France is one such market. Germany had a good year in 2006, but 2005 was a bad one. Many such successes are cyclical. Recently films made in Denmark and South Korea have gained remarkable portions of their domestic film markets, and if they decline, other countries will take their places for a period of relative prosperity.
We should also keep in mind that some countries have exhibition quotas for domestic films. South Korea, which provides government subsidies for filmmaking, in recent years has also required that 40% of exhibition days be given over to domestic films. That quota was halved to 20% last July 1, with filmmakers fearing a surge in competition from Hollywood. In fact September saw the Korean share of the domestic market rise to 83%, but this was largely due to two big hits: The Host and Tazza: The High Rollers. Such success can be ephemeral, however, and the government has recently imposed a tax on movie tickets designed to generate a fund for supporting local filmmaking. Variety’s Asian branch has recently predicted a slump in South Korea for 2007.
Moreover, German or Danish films doing well in their own markets doesn’t mean that they’re beating Hollywood at its own game. American films are truly international products, and blockbusters play in most foreign markets. A non-English-language market like Denmark may produce films that gain considerable screen time at home, but they do not circulate outside the country on nearly the scale of the American product.
Take, for example, the most successful German filmmaker of recent years, actor-director Michael “Bully” Herbig (on the left in the frame above). Within Germany his wildly popular comedy Der Schuh des Manitu (2001) sold almost as many tickets as Harry Potter and the Sorcerer’s Stone, and his over-the-top gay Star Trek parody (T)Raumschiff Surprise—Period 1 (2004) grossed more than twice as much as Spider-Man 2. Most people outside of Germany have never heard of him or his films. There are comic stars like him in many countries. In general popular local comedies—many of them as formulaic as any Hollywood product—don’t travel well.
[Added March 9:
More evidence for my claims that successful foreign-language films often don’t circulate widely outside their countries of origin comes in the February 23 issue of Screen International. In an essay entitled “Calling on the Neighbours,” Michael Gubbins discusses new funding that the European Union is putting into film specifically to promote the wider distribution of films. “The performance of European films outside their home markets remains one of the thorniest issues for the EU’s policy-makers,” Gubbins writes. “Last year’s box-office recovery in many European territories was largely built on the success of local films in local markets and a number of Hollywood blockbusters.”
In 1995, production within Europe totaled 600 films, and it rose to 800 films in 2005. Yet “that rise in production has not been matched by admissions, which have fluctuated strongly over the late five years. There has been little to suggest that increased production has helped European films travel beyond their borders.”]
6. The competition from increasingly successful national cinemas “suggests that we may be seeing the beginning of the end of the century-long honeymoon of Hollywood, at least in its American incarnation, with the world.”
I don’t know what the authors mean by “Hollywood, at least in its American incarnation.” Has Hollywood existed elsewhere?
Actually, I think that Hollywood may well be in decline, at least as a center for filmmaking in the sense of planning, shooting, and post-producing a movie. That isn’t happening, however, for the reasons that Gardels and Medavoy offer in their article.
One factor is the globalization of film financing. Many films these days are co-productions between companies in different countries. It’s sometimes hard to determine the nationality of a film, given its several participants. The English language, however, remains central to most internationally successful films, and that is unlikely to change any time soon. The most popular stars still tend to come from English-speaking countries or to be able to speak English well, as actors like Juliette Binoche and Penélope Cruz can.
Another factor in globalization is the increasing tendency to make American-based productions partly or entirely abroad. Off-shore production has actually been fairly common since World War II. In the post-war austerity, many countries restricted how much currency could be taken out, and Hollywood firms spent their income by covering the production costs of films made abroad.
Even with the easing of such restrictions, the trend continued. The most traditional modern reason is simply cost-cutting through inexpensive labor and other expenses—advantages that have long been found in Eastern European countries. More recently countries have seen the economic advantages of an environmentally friendly enterprise like filmmaking. More and more of them have put various tax and other financial benefits into place in an effort to be competitive in the search for off-shore productions. For example, the February 2-8, 2007 issue of Screen International contains an ad placed by the Puerto Rico Film Commission (p. 40) declaring that “Puerto Rico is Ready for Action” and offering a remarkable 40% rebate on local expenditures. It also touts the country’s “experienced bilingual local crews” and its “infrastructure.”
One important cause for the off-shore trend that I deal with in The Frodo Franchise is the fact that technological change now offers the possibility of making films entirely abroad, from planning to post-production. Ten years ago it would have been almost unthinkable to have sophisticated special effects created by anyone other than the big American specialty firms like Rhythm and Hues or Industrial Light & Magic. Now world-class digital effects houses are springing up around the globe, and one of the top firms, Weta Digital, is located in a small suburb of Wellington, New Zealand. When a huge, complex production like The Lord of the Rings can be almost entirely made in a country with a miniscule production history, there is far less reason for American producers to confine any phase of their projects to the traditional capital of filmmaking.
There may indeed be an ongoing decline in Hollywood’s importance in world cinema, but it isn’t happening quickly. For one thing, there is no reason to think that US firms will soon cease to be the main sources of financing and organization of filmmaking. Even if Hollywood stopped making films and just distributed the most popular ones from abroad and from American indies, it would remain the most important locale for the film industry. As anyone who studies or works in that industry knows, distribution is the financial core of the whole process.
Finally, we shouldn’t forget that since early in the history of the cinema the USA has been far and away the largest exhibition market for films. No other single country can match it, and Europe’s attempts to create a united multi-national market to rival it have so far made slow progress. With such a firm basis, the Hollywood industry can simply afford to spend more on its films than can firms in most countries. Expensive production values help create movies that have international appeal, in part precisely because they are blockbusters of a type that are rarely made anywhere else.
In the international cinema, “shock and awe” and “hearts and minds” aren’t always as far apart as we might think.
Gardels and Medavoy’s analysis of Hollywood vs. foreign films falls into a common pattern within journalistic writing on entertainment. As soon as some trend or apparent trend is spotted, the commentator turns to the content of the films to explain the change. If foreign or indie films dominate the awards season, it must be because blockbusters have finally outworn their welcome. If foreign or indie films decline, it must be because audiences want to retreat from reality into fantasy. It’s an easy way to generate copy that sounds like it’s saying something and will be easily comprehensible to the general reader.
Such explanations depend on considerable generalizations that are usually made without taking into account the context of industry circumstances. Fluctuations like currency rates, tax loopholes, genre cycles, quotas, labor-union agreements, and similar factors interact in complex ways. All these are really difficult to keep track of and analyze, and most writers don’t bother, even though that would seem to be part of their job.
Almost inevitably commentators also fail to note that films typically take a very long time to get from conception to screen. Most releases of today actually reflect trends that were happening a few years ago. The world film industry is just too cumbersome to turn on a dime, or even on a few billion dollars.
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Thursday | February 22, 2007

From DB:
The Film faculty and graduate students at the University of Wisconsin—Madison are a close-knit bunch. Keeping in touch via email, we exchange ideas about teaching and research, as well as passing along gossip and peculiar things that appear on the Internets. Our community includes grad students and alumni from several generations. The youngest are taking courses now; the most senior were here in the early 1970s, and they still have all their marbles.
Over three days earlier this month, there was a lightning round of exchanges on B films. With the permission of the participants, I’m posting highlights of the correspondence here because it exemplifies one way in which the Web can advance film studies.
Most film writing on the web comments on current films or video releases. Nothing wrong with that. But if you’re a researcher into film, you also want to talk about history. It’s rare to find an online debate about historical evidence and alternative interpretations of that evidence.
So to scratch my academic itch, I give you mildly edited extracts from our UW cyber-dialogue. You’ll see some hard-working professors practicing imaginative pedagogy, and you’ll find ideas for research and teaching. You’ll also see, I hope, that film studies can make progress by asking precise questions and refining them through inquiry and critical discussion.
Note to film scholars: Blogs are seldom cited in academic writing, but if you intend to use this material in your own research, it would be courteous to mention these esteemed sources, as they mention others.
To be a B, or not to be a B
First, a little background. Today sometimes we call low-budget films or just poor quality movies “B movies.” But across the history of Hollywood the term had a more specific meaning. You can find a primer at GreenCine, but here’s a little more industrial context.
During the heyday of the studio system, most theatres ran double bills—two movies for a single ticket (along with trailers, news shorts, cartoons, and the like). Very often the main feature, or A picture, was a high-budget item with major stars from a significant studio. The B film was low-budget, ran to only 60-80 minutes, and showcased lesser-known players. A B tended to be distributed for a flat fee rather than a percentage of the box office.
(I’ve just distinguished Bs in terms of its level of production; as you’ll see from the dialogue, we can think of them in other ways too.)
MGM, Warner Bros., Twentieth Century-Fox, and other major companies made B pictures as well as As. Often the B film was part of a series. Fox had Mr. Moto and Charlie Chan, MGM had Andy Hardy and Dr. Kildare. Since the most powerful studios owned theatres as well, the B film filled out the double bill with company product. Moreover, the Bs allowed studios to make maximum use of the physical plant. Sets built for an A picture could be used for a B, and actors idling between big projects could take small parts in Bs. Bs could also serve as training ground for stars, crews, and directors who might move up.
Other companies concentrated wholly on making B pictures. The most famous of these so-called Poverty Row studios are Monogram, Republic, Mascot, and Producers Releasing Corp. Besides turning out stand-alone Bs, the Poverty Row studios specialized in serials, like Don Winslow of the Navy and Hurricane Express (1932, Mascot, with John Wayne, right).
Still other studios, the so-called Little Three, hovered between A and B status. Universal, Columbia, and RKO were smaller companies, and some of their A pictures might have been considered really B’s, in terms of budget and resources. This is one theme of the conversation that follows.
As the major studios cut back production after the war, many B pictures were made as independent productions. Double bills in the US persisted into the 1960s, and Roger Corman and other producers turned out B-films for drive-ins, declining picture palaces, and rural theatres. Still, the prime years of B films were the 1930s-early 1950s. They have always been an object of admiration for cultists; recall that Godard dedicated Breathless to Monogram. Important directors like Anthony Mann and Budd Boetticher started in B production. Several Bs, notably noirs and horror films, are staples of cable and home video.
Want to know more? Here’s some essential reading: Tino Balio’s The American Film Industry, rev. ed. (Madison: University of Wisconsin Press, 1985); Douglas Gomery, The Hollywood Studio System: A History (London: British Film Institute, 2005); Todd McCarthy and Charles Flynn, eds., Kings of the Bs: Working within the Hollywood System (New York: Dutton, 1975).
Now to the question of the day.

Day 1: What do I teach?
It all began on 6 February. (Cue harp music and dissolve here.) Paul Ramaeker of the University of Otago asked an innocent question….
OK, so I am running a grad seminar (or, more precisely, our closest equivalent- a 4th year Honours course) on Classical Hollywood Cinema. I want to spend time on the industry, obviously, which raises questions about what to screen for those weeks. I thought an A pic and a B pic. For the A, I was thinking about Robin Hood. For the B, I’m not sure, but I had for other purposes been considering a double bill of The Black Cat and I Walked with a Zombie. Now, the latter, I know, is a B pic; but is The Black Cat a B? It’s about an hour, which suggests a B and it’s not got a lot of sets. But it’s got Lugosi and Karloff, who surely were two of Universal’s bigger stars at the time, right? So which is it?
Any other good B pic recommendations are welcome.
The replies came fast. First, from Jane Greene of Denison University:
I do the same thing in my history class and I’ve found that Casablanca and Detour work well. It helps that most students have heard of Casablanca and a surprising number have seen it. You can point out how this “timeless classic” was very much a product of collaboration, how the star system, budget and schedule determined the look of many scenes, and it also allows you to discuss censorship… I mean self-regulation. (See Richard Maltby’s “Dick and Jane Go to 3.5 Seconds of the Classical Hollywood Cinema” in a little-known book called Post-Theory.)
Aljean Harmetz’s The Making of Casablanca is coffee-table-y, but she did consult tons of production and publicity material and there are reproductions of production documents (script pages, even a Daily Production Report!).
And, if yer willing to go Poverty Row for yer B Film, Detour just rocks. It’s so obviously re-using 2-3 sets and locations, has the foggiest scene ever shot, and long voiceovers that sound deep and poetic and take up half the film. The kids love it. And it could ease you gently into the waters of film noir, should you wish to go that way (and I bet you do).
Leslie Midkiff DeBauche of UW—Stevens Point also shared a teaching technique.
I teach the 1930s with a colleague in the History Department and we like to create a whole program: News Parade of 1934 from Hearst Metronome News; Three Little Pigs (1933), followed by the first half of a documentary called “Encore on Woodward” about the Fox Theater opening in Detroit. It opens in 1929 and is wonderful–it has clips of late silents like Seventh Heaven, sound comes, and we end it after a woman remembers how her boyfriend proposed to her, in the balcony, during Robin Hood. We usually show the 1936 (I think, it could be 1934) year-in-review newsreel that is on the Treasures of the Archive
I set of DVDs and the feature we use is It Happened One Night. What the students like best though is the popcorn and the give-a-ways between the parts of the program: Nancy Drew and Superman, a bag of groceries with food items from 1930s–turns out to be current student food–Bisquick, Snickers, Jiffy peanut butter,Ritz crackers. The grand prize bank night equivalent is an A on the final exam. They freak! It is like they won big money.
From Notre Dame comes Chris Sieving on RKO:
In researching Lewton last year I found a few sources that argue vehemently that the Lewton-Tourneur-Wise-Robson horror films were not B films, but more like nervous As: budgets were decent, prestige factor was high, occasional name stars (like Karloff).
Another veddy interesting and perhaps more “authentic” B film, besides Detour, is Stranger on the Third Floor (1940). It contains some very bizarre and magical Peter Lorre acting, plus some people call it the “first” film noir. (Speaking of film history myths that need debunking…)
Lea Jacobs, doyenne of Film Studies here in Madison interjects:
I would think The Black Cat is a B, not only because of running time but because of genre. When I was researching the distribution of B’s at RKO I was surprised by the way the horror films made by Val Lewton’s unit at RKO (many justly celebrated today) were treated as the lowest of the low–opening alongside films with titles like Boy Slaves at the small Rivoli or Rialto theaters in New York for very short runs, and later booked in and out of theaters nationally on an ad hoc basis. See my article, “The B Film and the Problem of Cultural Distinction,” Screen 33, no. 1 (Spring 1992): 1-13. I also think that Universal simply wasn’t making many A films in 1934, even with their recognizable stars.
When I teach the B film I like to show Detour and Moon Over Harlem (now out on DVD). The latter has two really amazing scenes in a movie made for less than $10,000. But maybe that is too Ulmer heavy. Anyway you can’t go wrong with I Walked with a Zombie.
Kevin Heffernan of Southern Methodist University weighs in.
Great movies, Paul! “Cries of pleasure will be torn from” your students (as they were from our hero in S/Z).
The Black Cat is an A picture, I think. All of the Universal horror movies ran between 65-71 mins, so this is just under their average. Also, names above the title usually point to an A, and I’m virtually certain the movie would have played a percentage (rather than a flat fee) in its initial engagement. I would imagine that a Universal horror picture sold well in subsequent run as a component in double bills, so they would be sort of de facto B pics in some situations.
And it is worth mentioning to your students, as Elder Goodman [Douglas] Gomery pointed out years ago, that the Deanna Durbin musicals were much more financially successful for Laemmle et cie than the horror movies. They’re all out on video now. Ghastly, unwatchable, wretched.
Lea Jacobs replies:
Universal is one of the little three in 1934, and, unlike today, when horror films command high budgets and garner big returns, in the 1930s horror films and sci fi were the stuff of serials and the bottom half of the double bill. I would have to see a contract before I believe it played for a percentage. One way, apart from that, to decide, is to look at where it opened in New York, how long it played and where it played subsequently in the key cities.
Doug Gomery, Resident Scholar at the University of Maryland, is succinct on I Walked with a Zombie:
RKO in the 1940s was a low budget studio and Floyd Odlum owned it. Odlum went cheap after his experiment with the likes of Citizen Kane. So it was B pure and simple.
Then Hughes bought it after the war and dabbled with his strange way of doing things.
It’s now 5:30 on the same day, but are our eager scholars tired? You have to ask?
Lea Jacobs follows up:
It is pretty safe to assume that most Universals in the 1930s were in the B range–their films were shown on the bottom of the double bills in theaters owned by the Majors. Even in the 1920s one reads Variety complaining about the cheapness of Universal’s product. A far cry from when it was taken over by Doug’s favorite Lew Wasserman.
Jim Udden of Gettysburg College jumps in, invoking the founder of film-industry studies at UW, Tino Balio:
Tino does discuss this issue in Grand Design. According to him, Frankenstein and Dracula are clearly A pics, part of Universal’s strategy to break into the first-run market, since, as we all know, they had very few theaters of their own. But Black Cat is only one third the budget of Frankenstein, according to the figures in IMDB.com. Does that make it a B pic? Perhaps. Yet it seems to me that this film could still have been marketed and released like the initial Universal Horror films, riding on their coat tails, so to speak, but with less actual money invested in the production.
So was Black Cat more often one of these “featured” features, or was it usually the bottom half of the double bill, as Lea says? Maybe this is an AB pic?
This to me, sound like a researchable topic! (I myself have not time for this, unfortunately…)
Lea Jacobs replies:
Yes, Jim, I agree, a researchable question that I don’t have time for either. But a distinction that can be made, without research (or prior to it) is one between A/B at the level of production planning and budget and A/B at the level of distribution. Sometimes relatively “cheap” films were marketed as As (Variety usually complains about this its reviews!). Thus, to be really certain of how a film lines up, you have to look at both the budget ranges at the studio at the time of the films’ production, and the distribution pattern, including, of course, whether it was distributed for a percentage or flat fee.
Kevin Hagopian, Penn State University, comes rolling in at 10:30 pm.
* The trouble with some of the great B’s, like The Black Cat, Detour, and I Walked with a Zombie is that they’re so good that they don’t give a sense of the real purpose of the “B,” which was to hold down half of a double bill, and amortize overhead at the studios over a larger number of opportunities for revenue – that is, individual films. A comparison of scenes from an A film and a B film using the same standing sets does this nicely; I use the RKO New York street set, visible in Citizen Kane and Stranger on the Third Floor, as an example. (A great visual example I’d like to make would be Lewton’s Ghost Ship, which is said to be a script written for an existing ocean liner set, but I haven’t seen that set in another RKO film as yet.)
*I’ve often done a clip show that involves:
A. Clips from films like the Lewtons, or the Schary-Rapf films at MGM (like Pilot #5 and Joe Smith, American), or one of the series films, like a Maisie film. These films show that the resources of a big studio, such as talent, standing sets, skilled cinematography and editing departments, etc, could generate a film that, while it might have been double feature fodder, still maintains a sense of `quality’ that, perhaps, studios wanted to maintain for purposes of brand equity.

B. Clips from fairly awful B’s, like the Dick Tracys or Tim Holt Westerns at RKO, which show what could happen when questions of production value were not attended to quite so scrupulously, simply because, given the films’ titles, they were likely to draw from a market which did not make attendance decisions in the same way as patrons of, say, Pilot #5.
C. Clips from minor studio “B” westerns, ala Buck Jones. REALLY gets the point across about the relationship between production expenses and expected grosses; clearly, these films were made on a precise calculus. As films, of course, they’re nowhere near as interesting as the Lewtons or RKO “B’ noirs like The Devil Thumbs a Ride, but they work, particularly when students can’t really tell the difference between a Buck Jones, a Tom Mix, or a Three Mesquiteers – that’s sort of the point. Peter Stanfield’s work on “B” Westerns, however, shows how the signifying practices of the B Westerns, production values aside, could be truly divergent from anything in the A film canon, and worth studying. But in defense of my students, being trapped in a screening room with a true B Western at full length can be a grueling experience.
*A handout listing the films produced in a single given year by one studio, grouped by genre, and with A or B indicated in each case. 1939 is a good year to do this with, as it contains some of the few studio films students have even ever heard of. They can see how certain studios specialized in certain genres, and how B’s supported A’s in the production calendar.
*Finally, by way of an outro, of course, talking about modern equivalents of B films, and even arguing whether such equivalents exist in the film or cable marketplaces. (Jim Naremore’s chapter on direct to video “erotic thrillers” in his wonderful book on noir, More than Night, can be very helpful here.)
Our researchers retire from the field. But not for too long.
Day 2: Diving for Dollars

Brad Schauer, Ph.D. candidate at UW-Madison fires this off at 9:33 CST on 7 February:
Wow, what a digest I received this morning! With all this B movie talk, I couldn’t resist adding my $.02.
The Black Cat is a tricky case – it was worth flipping through some of the secondary sources to investigate (Senn 1996; Weaver, Brunas, and Brunas 1990, Soister 1999). In a sense, it’s a clear B. The budget was about $90K and was scheduled for a two-week shoot. Compare this to next year’s Bride of Frankenstein, which cost $400K and took Whale about six weeks to film. Plus, Black Cat has all the wonderful hallmarks of a quintessential B: lurid storyline, short running time, sometimes incomprehensible narrative (due in this instance to censorship), etc.
And it was devalued by the critics because of its genre and the concomitant transgressive material (the flaying scene is still shocking).
However, the film was also a big hit for Universal, its top moneymaker for 1934. Looks like it brought in rentals around $250K – which isn’t a lot, but it suggests a percentage release, at least in its initial run. Variety also said it had “box office attraction” because of the current popularity of Lugosi & Karloff, teamed for the first time. Someone would have to investigate its distribution patterns to be sure, but it kinda looks like a B picture that was sold as an A, as Lea suggested. Maybe Universal knew it could throw a cheap movie out there and it would succeed based on the popularity of the genre and the stars. It’s a kind of precursor to all those low-budget, highly-profitable horror films like Halloween and Saw. So for me it’s about 4/5th B, 1/5th A.
Would I show it as an example of a B? As Kevin Hagopian mentioned, it’s really much too good to be a truly representative example, but students will probably like it more than a Dr. Kildare movie or something. If you really want to sock it to them, dig into the Sam Katzman filmography. Try one of the Jungle Jims or the Lugosi Poverty Rows.
David already mentioned the real gems of the studio Bs, the Motos. The Chans are great too. (I can even watch the Monogram Chans, although the Karloff Mr. Wongs can be a real slog.) As far as other mystery series go, the Universal Holmes films are extremely well done, the Dick Tracys, Perry Masons, and Torchy Blaines are a lot of fun, and I have a soft spot for the Falcon films due to AMC early morning reruns in my childhood. The Kitty O’Day mysteries are on my “to watch” pile, but I’m not optimistic. Follow Me Quietly (1949) also comes to mind as a great B-noir.
And also, the Thin Man movies weren’t really Bs. Not responding to anyone – just needed to get that out there. Closer to Bs would be MGM’s Sloan mystery knockoffs, which are fun too (especially Fast and Furious, which is fortunate enough to have Rosalind Russell).
Whew, thanks for reading if you made it this far.
As a new day dawns on Texas, Kevin Heffernan has more thoughts.
Thanks for the info, Brad. Yes, Black Cat is a curious hybrid case. For a “truer” example of a Karloff/Lugosi B from Universal, see The Raven from the following year–most notably in its use of fairly minimal, obviously left-over sets (nothing like the very bold production design of Black Cat). And, although I recall that Kristin is a Lew Landers fan (didn’t she call him “lightly likeable at least” in Breaking the Glass Armor?), his name was somewhat synonymous with quotidian program pictures in the 30s and 40s.
My assertion that Black Cat was an A referred to my understanding of the terms of its first-run distribution . But I actually had little evidence, I have discovered, as I looked over my notes on the movie from Tino’s seminar a few years back.
Lea and Doug’s observations about Universal’s “Little Three” status and the general role its horror pictures played in the larger patterns of distribution seem spot on to me and of course became more prevalent (inflexible, even) in the post-Laemmle years. The only exception to this that I can think of was Son of Frankenstein, which was U’s entry in the superproduction cycle of 1938-39 (stars on loan from other studios, spectacular production design, initial plans to shoot in Technicolor, etc), but that movie was really the last gasp of the A horror pic at the studio, I think.
And at 10:10 AM CST Lea Jacobs is back at the keyboard.
I guess Brad has the last word on The Black Cat. Nothing like doing the research.
Now about the Thin Man series. In the essay on film budgets at MGM that appeared a few years back, I recall that these films were in the “B” range for MGM (about $250,000). (See H. Mark Glancy, “MGM Film Grosses—1934-1948: The Eddie Mannix Ledger,” Historical Journal of Film, Radio and Television 12, 2, 1992: 127-144.) This is a lot of money relative to what other studios were spending on B films, of course, but all of MGM budget ranges were high relative to the other majors (the average MGM A was between $700,000 and $1 mil as I recall). So I agree that the Thin Man films are elegant and well dressed and don’t fit anyone’s conception of a B, but at least when considered from the perspective of film budget categories at MGM, wouldn’t these count as Bs? Or, put another way, what would you count as an MGM B?
Doug Gomery adds in re MGM B-pictures:
Nicholas Schenck was no great man, but he ran Loew’s/MGM from 1927 to 1954. To him the Thin Man series were Bs from his studio. Remember block booking? These simply made MGM a more attractive package. The question of A v. B is at its heart a budget decision and then a release one. The New York-based men, like Schenck, made those decisions.
Day 3: B Mania Subsides; some answers, more questions
8 February: Brad Schauer revisits Nick and Nora:
Real quick about the Thin Mans before I run to lecture: I know I was being a bit contentious when I said they weren’t Bs. Lea and Prof. Gomery are absolutely right that if you go by budget, they’re Bs…at least initially. But by the time we get to Another Thin Man (1939), the budget is up to $1.1 mil, only a couple of Gs less than Ninotchka. 1944’s Thin Man Goes Home is budgeted at $1.4 mil, only about $500K less than Meet Me in St. Louis (!).
Another reason they don’t seem like Bs to me is that they were consistently among the top grossers for MGM in the ’30s. But so were the Andy Hardys, you might argue, and they’re clearly Bs.
Except…from what I could tell from analyzing the distribution patterns of the ’35-’36 season (not done this morning, don’t worry), After the Thin Man played in major first run theaters, and hardly ever with a second feature until it hit the nabes (neighborhood theatres). It was distributed like a big deal A, and you can sense the exhibs’ excitement in the trade press that another Thin Man installment was coming out.
Finally, we can look at the running times. MGM’s Bs were sometimes longer than other studios, but the first sequel After the Thin Man is nearly two hours long. Compare that to MGM’s Sloan mysteries (Thin Man knock-offs), which clock in at 75 minutes each.
So, like The Black Cat, the Thin Man films seem an unusual case. The first installments may have been budgeted as Bs, but as the series caught on, it was treated like an A property, both in terms of production and distribution – compared to the Andy Hardy films, for instance, whose budgets remained quite low for the entire series.
Although I think the Hardy films were often exhibited as the top of a double feature, but that’s another story.
I kinda feel like lecturing on this stuff this morning instead of the continuity system, although I’m not sure the students will want to hear about distribution patterns at 8:30 a.m.
Lea Jacobs’ fingers fly over the keyboard a few moments later:
This is very interesting, Brad. I wonder if any of this could be correlated with William Powell and Myrna Loy’s salaries? That is, maybe the series made them stars (I am pretty certain that they were not prior to the first of the series). Higher budgets for later Thin Man films might have been a function, not only of more expensive settings and shooting practices, but also of MGM raising the stars’ pay.
Anyway, it might be worth looking at the publicity attached to the two stars over the course of the series and see if it increased and if it changed. I don’t know of any source that would tell you what they were paid (at least any source that can be trusted) although contracts might exist at AMPAS.
And then, of course, there is the question of whether or not the cutting rate went down over the course of the series…
This last remark refers to an email entry of my own, sent about the same time:
I have another idea about how to spot a B. It isn’t infallible, but it might serve as an index. I’m thinking Average Shot Length.
Oho, you think, here we go again. But hear me out.
Last night I watched THE DEVIL THUMBS A RIDE, a 62-minute RKO item from 1952, directed by Felix Feist. Laurence Tierney is the most recognizable name in it, and if you know him only from RESERVOIR DOGS, you might not recognize him. Good suspense, very few sets (lots of car driving with background process plates), familiar character actors wandering in to do a bit part (including Harry Shannon, aka Charles Foster Kane’s father). A surprisingly violent twist at one point. Even the title tells you you’re watching a B.
And 6.0 second ASL.
We found in our Hollywood book [The Classical Hollywood Cinema], and pretty reliably since, that during the 1930s-1950s the Hwood norms ranged from 8-11 seconds per shot. But those samples were drawn, I increasingly realize, from mostly A pix, because in the vast initial filmography we compiled, what we found in archives tended to be A pix. Only William K. Everson had a substantial collection of B titles on our first list, more even than the Library of Congress.
So maybe Bs tend to be cut faster? Here are some other ASLs from the 1930s, from B or B+ items: Murder by an Aristocrat, 6.3 seconds; Nancy Drew and the Hidden Staircase, 6.8; Indianapolis Speedway, 5 seconds; Tarzan the Ape Man, 6.6 seconds; Tarzan Finds a Son, 3.6 seconds!
From the 1940s: Parole Fixer, 6.6 seconds; Chain Lightning, 6.3; Framed, 6.3.
Now this mini-sample has skewing problems of its own–lots of mystery and action pictures. We’d need to test it with other genres. Can there be fast-cut musicals? (Actually, yes; Footlight Parade.) Comedies? (Yeah, Duck Soup.) Melodramas? (Yep, Mr. Skeffington.) Still, I don’t have enough from any genres to say much of substance. As for our two big horror examples, The Black Cat falls in the A-picture range (8.5 seconds), while The Raven is much faster cut (5.7 seconds).
And what about the real Bs–the Westerns from Monogram et al? Plenty of them play on TCM and we have tons sitting in the Wisconsin Center for Theater Research, but I confess to having watched only a handful and never counted shots. Also, films with lots of stock footage (travel, racetracks, jungle animals, etc.) tend to be cut faster…and we know that Bs use lots of stock footage.
Interestingly, of major directors I’ve sampled, Hitchcock’s ASLs come closest to the ‘B’ touch. Selznick famously told Hitchcock to slow down the pace because his British films were too “cutty”; was there an unspoken belief that fast cutting was a little downmarket if you were making A pictures? Hitchcock sometimes cut fairly fast (until Rope and Under Capricorn, of course): 6.4 seconds for Lifeboat (on right), 7.3 for The Paradine Case, 6.8 for Notorious.
ASL can’t be an infallible detector because there are some Bs with ordinary ASLs, and a few with longish ones. Detour clocks in with an unusually lengthy 14.3 second ASL. Joseph H. Lewis’ The Big Combo (1954), made for Allied Artists (the revamped Monogram), boasts an ASL of 14.6 seconds and has many single-shot sequences (though given its cast and technical credits, it’s arguably a B+). Still, most marathon ASLs seem to come in A pix by Minnelli, Preminger, Wilder, and their peers.
What makes this stuff interesting is a long-standing assumption that because of short shooting schedules, B films couldn’t afford many camera setups. I think there’s an unspoken belief that directors used longer takes to get more footage per day. The shot length averages suggest the opposite: B films can use lots of shots, and a surprising variety of setups.
This may also suggest a difference between A studios making B pictures and Poverty Row studios making only B pictures. Again, my sample is slanted toward the former. Nevertheless, although faster than normal cutting isn’t a necessary condition of a studio-era B picture, it may be a symptom of one. If other indicators point toward a B, and you’ve got an ASL of less than 7 seconds, that could strengthen the case.
Scott Higgins of Wesleyan University raises a new question about my ASLs:
Fascinating. Are shot scales different as well? Might editing compensate for cheaper mise-en-scene? In any case, this is good evidence that staging takes time!
Coming full circle
On 8 February, at 8:00 CST, Paul Ramaeker, who started it all two days earlier, writes:
Wow! Thanks to everyone for their input on this; now I just have to sort through everyone’s arguments and make a judgment call (given the degree of controversy over the question). I have to say, though I have now been convinced to use Detour as one of my screenings for that week, so as to have an example of Poverty Row, it would seem that either Black Cat or Zombie would work (as well as a Moto, which I hadn’t thought of at first), not least because there is some element of ambiguity in both cases that would be fodder for discussion.
I have to say, though, I think the reminders about the status of the Little 3, as well as the budgetary info, are kinda persuasive in the case of The Black Cat. And while I’d hate to lose Zombie, I can see some value in screening two films at different production levels by the same director, Ulmer in this case. There may well be such a thing as too much Ulmer, but if anyone could possibly object to a Black Cat/Detour double bill, they’d have to be kicked out of the class.
Cheers to all!

Weekly colloquium meeting of the Film area, UW–Madison
Posted in 1940s Hollywood, B films, Directors: Hitchcock, FILM ART (the book), Film industry, Film technique, Hollywood: Artistic traditions, Hollywood: The business, Readers' Favorite Entries, UW Film Studies | open printable version
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